How a Small Company Built a Big Talent Brand | Customer Story
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How does a mid-sized company in a competitive industry stand out from the crowd and hire top talent? It starts with listening, involves lots of collaboration, and requires coordinated execution if you’re going to nail it. Click through the success Vista Projects had using this strategy to build up a great talent brand. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn
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How a Small Company Built a Big Talent Brand | Customer Story
- 1. Story highlights About – Vista Projects is an engineering services firm based in Alberta, Canada – ~400 employees with ~200 of them on LinkedIn History – February 2011 Began using LinkedIn to source specialty positions and post a few jobs – August 2012 Leverage the full LinkedIn Recruiting Solution by posting all their professional jobs on LinkedIn, building a great Career Page, leveraging employee profiles to engage talent “All In largely driven by Marketing wanting to increase their brand presence and highlight their employer brand; also had a lot to do with the fact that they compete with the big players in region for the top talent.” Results – Talent Brand Index steadily climbs from 19% to 47% over 9 months – InPact almost doubles from 22% to 39% over same time period LinkedIn Confidential ©2012 All Rights Reserved
- 2. Talent Talent Brand Index can measure your employer brand What percent of people who know about you show an interest? LinkedIn Confidential ©2012 All Rights Reserved 2 Talent Brand Index = Talent Brand Engagement Talent Brand Reach Vista Projects 47% Talent Brand Reach Talent Brand Engagement
- 3. Talent Brand Index from 19% to 47% over 9 months LinkedIn Confidential ©2012 All Rights Reserved 3 LinkedIn can help you build your talent brand and accelerate your ability to attract top candidates
- 4. From middle of the pack to leading player LinkedIn Confidential ©2012 All Rights Reserved 4 Employer of choice Weaker talent brand 101 of ------------------------------------ 9 companies in peer set -------------------------------------
- 5. “As leading edge recruitment involves more branding and content, it is essential that HR & Marketing work closely together”. Leah Eggen, HR Manager, Vista Projects Ltd LinkedIn Confidential ©2012 All Rights Reserved 5
Editor's Notes
- We use your talent brand reach and talent brand engagement to measure your talent brand index. Talent brand index measures your ability to engage the potential candidates who know about you. It measures your attractiveness among external talent. Your talent brand index is x%, and we will use this number to benchmark and compare your employer brand to peers, over time, and across functions and geographies.
- Finally, we can help you track your employer brand over time. Brand is not something that changes overnight– rather, it is something that needs to be cultivated over time. As you invest in your employer brand, LinkedIn can help you assess the effectiveness of your employer branding efforts both on and off LinkedIn– using the talent brand index.Let’s pause here and review what we’ve talked about:- How are these results in line or different from your expectations? Why? - How is your employer brand aligned compared to your recruiting priorities? - How is your brand enhancing or inhibiting your success in hiring?
- We can measure your talent brand index vs your talent peers. Your competitors to the left of the graph have the easiest time engaging talent– talent shows high interest in them. Your talent peers on the right of this graph have a harder time engaging talent, because of their weaker employer brand.The stronger your brand, the easier it is for you to attract the right candidates to your roles.