See the supply and demand for healthcare professionals in the US, as well as the top factors that medical and healthcare providers look for in a new job. Find more Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Insights
Talent Pool Report
Healthcare Providers September 2012
Technical Salespeople
Physicians and Nurses
Executive Summary Where should you look for talent?
Did you know that demand for healthcare providers is • Hidden Gems: These mid-sized markets have relatively
highest in Texas and southwestern cities such as Las Vegas lower demand, meaning hiring is likely to be easier
and Tucson, though the supply of talent in these areas is • High-Demand: These are the largest markets, where
relatively low? LinkedIn data shows that: overall demand is also highest and hiring may be difficult
• There are over 780,000 physicians and nurses • Saturated: These small to mid-sized markets also have
throughout the United States very high demand, meaning hiring is likely to be difficult
• The New York City area offers the largest pool of
talent, while demand is highest in Houston
• Medium, lower-demand markets like Los Angeles, Region Quadrant
Washington DC, and Detroit are likely to offer
100 SATURATED HIGH-DEMAND
untapped sources of talent
90
• Healthcare IT and Oncology skills are in high demand Houston
San Antonio
among doctors and nurses 80
Dallas/Fort Worth
• While this pool is driven primarily by compensation and 70
benefits and job security they differ from other talent Las Vegas, NV
in that they value flexible work arrangements and 60 Tucson, AZ Cincinnati Atlanta
Phoenix, AZ
New York City
good relationships with colleagues more so than the Charleston, SC Dayton, OH Cleveland/Akron, OH
Demand Index
Columbus, OH Philadelphia
Hartford, CT
average professional 50
Albuquerque, NM
Oklahoma City, OK
Seattle San Francisco Bay
Boston
Springfield, MA Austin
Orange County, CA Chicago
Nashville San Diego
Harrisburg, PA St. Louis Los Angeles
40 Richmond, VA
Portland, OR Washington D.C.
Baltimore, MD
Overview
Minneapolis/St. Paul
Denver
A world of insights can be gathered from LinkedIn’s 175
million members - the world’s largest professional network. 30 Detroit
The healthcare industry is one of the most searched Miami/Fort Lauderdale
Pittsburgh
industries on LinkedIn, showing that the market for
healthcare professionals is one of the hottest in the US.
LinkedIn recruiter activity and member data can be used 20
HIDDEN GEMS
to determine supply and demand within this talent pool. 1,000 2,000 5,000 10,000 20,000 50,000 100,000
A higher demand index means that the average professional Supply (# Professionals)
in a region is receiving more contact from recruiters than
peers in other regions.
Which skills are in short supply?
Demand based on recruiter activity on LinkedIn
Recruiter activity can also highlight which skills are in high
Large, high-demand demand. For healthcare professionals, our data shows that
regions
expertise with skills like healthcare IT, oncology, emergency
medicine and internal medicine is highly sought after on
LinkedIn. Professionals with these skills are up to 6x more
DEMAND
likely to be contacted by a recruiter. Therefore, expect to
Large, low-demand spend more time filling positions that require these skills.
regions “Hidden Gems”
SUPPLY
Number of talent pool members in each region

2. What do healthcare providers consider when evaluating a job?
Percentage who believe each attribute is important when considering a job opportunity
64%
EXCELLENT COMPENSATION & BENEFITS
76%
37%
JOB SECURITY
44%
51%
GOOD WORK-LIFE BALANCE
42%
23%
FLEXIBLE WORK ARRANGEMENTS
34%
AN EMPLOYER WHO VALUES 24%
EMPLOYEES CONTRIBUTIONS 30%
27%
ABILITY TO MAKE AN IMPACT
29%
GOOD RELATIONSHIP WITH YOUR 19%
COLLEAGUES 28%
30%
CHALLENGING WORK
13%
US Average Healthcare Providers
How can you reach out to this critical talent pool?
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your healthcare positions on
LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.
1. Employees’ Networks
Engage with the talent already connected to your employees
Over 7.5M LinkedIn members – including your employees – are connected to this talent pool
2. Company Followers
Post relevant information about your company and industry
Members are nearly 3x more likely to apply for jobs at companies they follow
3. Company/Career Page
Give candidates a picture of what it’s like to work for your company
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly
Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
Survey Methodology: In July-August 2012, LinkedIn conducted online interviews among 4,897 members who reside in the United States.
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