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Creative Solutions for Overhauling
Recruitment Processes: Power of Change
Jennifer Shappley
Senior Director, Talent Acquisition
@JennShappley

Melissa Miller
Director, Talent Acquisition
@melmiller1971
About Express Scripts
DRUG CHOICES
 Most affordable
& clinically
appropriate



PHARMACY
CHOICES
Home delivery

& other lowercost
alternatives



HEALTH
CHOICES
Increasing

patient
adherence

Source: Express Scripts Drug Trend
Report, 2012
Talent Acquisition team structure

Sr Director, Talent
Acquisition

Corporate Recruiting

Operations Recruiting

70+ team
members

Executive Recruiting

Centralized
reporting
structure

Social
Media, Branding, Campus
Recruiting

Military & Diversity
Recruitment Programs

Average
TTF =
24 days
Where we were….
Our Challenge

Our Opportunity

Express Scripts was in the
midst of a large
acquisition, more than doubling
the size of the company

Leverage the change to take a
fresh look at the recruiting
process

Would need to quickly integrate
2 TA teams with different
models and different metrics

Create a new process that
would build on both legacy
teams & align skill sets of
recruiters

Improve Candidate, Recruiter
& Hiring Manager experience –
while returning savings to the
company

Focus on continuous
improvement and enhancing
systems

Develop and drive unified
employment brand in the
market

Create new marketing strategy
resulting in a consistent
candidate experience
CRM use across
teams

Recruiter skill set
alignment

Change
Drivers
ATS and
application
process

Branding &
Advertising
Overhaul
Building CRM into the recruiting process
 Expanded licenses to cover combined
TA team
 Established training program and subject
matter experts within the group
 Prioritized pipelines for 16 frequently filled
positions and “critical roles” defined by the
business
 Update scorecards to reflect pipelining
metrics
8
Recruiter Competency Review

Update
Hiring
Profiles

Improved
Recruiting
Talent
Up-skilling
Recruiters
ATS enhancements
• Quickly assessed both systems and decided to go out for RFP
• Used the change as a catalyst to improve process and select new
system

Reduced
steps in
recruiting
process

Provided
more
transparency
to
candidates
throughout
hiring
process

Tighter
integrations
with other 3rd
party
vendors

Aligned and
automated
approval
paths
Drive Advertising strategy enterprise-wide
BEFORE

11

AFTER
What Happened…

30% Increase in Applications

29%
Improvement
in TTF for one
legacy org

11%
Improvement in
TTF for other
legacy org

Overall
improvement
of 17% in TTF
What we learned…
• Know where your recruiters are, don’t assume everyone is equally prepared
for the change
• Implement a steering committee to drive consistency and expedite decision
making constant communication.
• Share metrics & wins with the team so that they know how their work is
making a difference
Creative Solutions for Overhauling
Recruitment Processes: Applying Six Sigma
Shannon Levesque, AVP
Strategic Recruiting
Lisa
O’Toole, Director, Recruitin
g Operations
Massachusetts Mutual Life Insurance Company

 Leading mutual life insurance company that is run for the benefit of its members and
participating policy owners
 Ranked 94 in FORTUNE Magazines FORTUNE 500 (May 20, 2013)
 Financial Strength ratings are among the highest of any company in the industry
 Products: Whole life insurance, disability income insurance, long-term care
insurance, retirement/401K plan services and annuities
 Corporate Office Locations: Springfield, MA & Enfield, CT (additional hubs in
Memphis, TN, Phoenix, AZ, Boston, MA)

#intalent
Recruiting Team Structure – Strategic Recruiting
Sourcing Specialist

Recruiter - IT

MassMutual Employee Count: 6682

Recruiter – RS
AVP, Strategic
Recruiting
Recruiter - USIG

Positions Filled: 618

Recruiter – Corporate
CFO

Average Recruiter requisition load: 28

Recruiter (contractor)
Actuary/Risk

Recruiting Partner (2)

Recruiting Partner (3)

Director, Recruiting
Operations

HR Reception

Quality Operations

Temp support

#intalent
The Business Case
 Seek greater clarity around roles and responsibilities in the process

 Communicate clear expectations of hiring managers and recruiting deliverables
 Incomplete/insufficient data reporting/metrics
 Compliance error rates of 16%

 Recruiting morale at risk

#intalent
The Approach – Lean Six Sigma
 MassMutual focuses on continuous improvement and Lean Principles
 COE dedicated to LSS methodology with various black belt and green belt certified associates

 Business areas utilize the consultation of the COE without the need to become certified
 Little training needed; many tools fit with any area of work and can be done with an overview
and familiarity of various tools used in the methodology

#intalent
DMAIC
Process Phase

Phase Example

Define – What is the
problem, goal, scope, resources, timeline

Focus group interviews – where is the pain?

Measure – Data
collection, baseline, process flow

Day in the life: how do we spend our time?
Error rates operations/compliance.
Customer satisfaction surveys

Analyze – Prioritize problems, look for root
cause, detailed process maps

Uncover root causes
Identify gaps in service levels/expectations
Understand constraints

Improve – Identify, test and provide
solutions to the problems

Position approval redesign
Compliance verbiage in offer letters
Workflows and ownership of tasks shifted

Control - Sustain the gains

Control plan created for continuous
improvement

#intalent
Results – A Day in the Life of a Recruiter
Recruiter Activity April, 2012
Sourcing
3%

Recruiter Activity January 2013

Job Req
Offers
8%
Client
Engagement
8%

Phone
Screens/
Interviews
12%

Misc/ Admin
39%

Applicant
Review
9%

Applicant
/Manager New Hire
Feedback processing
6%
3%

Meetings/
Special
Projects
12%

Job Req
Offers
8%

Sourcing
20%

Client
Engagement
6%

Phone
Screens/
Interviews
17%
Misc/ Admin
15%

Applicant
/Manager
Feedback New Hire
8%
processing
0%

Meetings/
Special
Projects
12%

Applicant
Review
14%

#intalent
Results
 Job descriptions & offer letter improvements

 5 pages to 2 pages
 5 unique optional paragraphs down to one standardized paragraph
 Customer Satisfaction: Improved scores on sourcing strategy and manager feedback process
 Metrics
 Built recruiting dashboard report which highlights entire lifecycle of the recruiting process;
has gained broader application (i.e. HRBP, Diversity & Inclusion)
 Built customized compliance report to help identify issues much earlier in the process;
eliminated rework;
 Built customized report to track positions that are in the approval process
 Recruiter Morale
 For one recruiter more time spent on sourcing vs. administrative; yielded strong candidate
slate to staff new operations. Recruiter received recognition for being a real partner to the
business on such an important initiative
#intalent
Lessons Learned
 Don’t be afraid to insert yourself

 Give permission to NOT perform certain tasks/remove obstacles
 Challenge convention
 Metrics are only as good as the story they tell

 Communicate with all stakeholders (continuous improvement)

#intalent
Creative Solutions for Overhauling Recruitment Processes | Talent Connect Vegas 2013

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Creative Solutions for Overhauling Recruitment Processes | Talent Connect Vegas 2013

  • 1. Creative Solutions for Overhauling Recruitment Processes: Power of Change Jennifer Shappley Senior Director, Talent Acquisition @JennShappley Melissa Miller Director, Talent Acquisition @melmiller1971
  • 3.
  • 4. DRUG CHOICES  Most affordable & clinically appropriate  PHARMACY CHOICES Home delivery & other lowercost alternatives  HEALTH CHOICES Increasing patient adherence Source: Express Scripts Drug Trend Report, 2012
  • 5. Talent Acquisition team structure Sr Director, Talent Acquisition Corporate Recruiting Operations Recruiting 70+ team members Executive Recruiting Centralized reporting structure Social Media, Branding, Campus Recruiting Military & Diversity Recruitment Programs Average TTF = 24 days
  • 6. Where we were…. Our Challenge Our Opportunity Express Scripts was in the midst of a large acquisition, more than doubling the size of the company Leverage the change to take a fresh look at the recruiting process Would need to quickly integrate 2 TA teams with different models and different metrics Create a new process that would build on both legacy teams & align skill sets of recruiters Improve Candidate, Recruiter & Hiring Manager experience – while returning savings to the company Focus on continuous improvement and enhancing systems Develop and drive unified employment brand in the market Create new marketing strategy resulting in a consistent candidate experience
  • 7. CRM use across teams Recruiter skill set alignment Change Drivers ATS and application process Branding & Advertising Overhaul
  • 8. Building CRM into the recruiting process  Expanded licenses to cover combined TA team  Established training program and subject matter experts within the group  Prioritized pipelines for 16 frequently filled positions and “critical roles” defined by the business  Update scorecards to reflect pipelining metrics 8
  • 10. ATS enhancements • Quickly assessed both systems and decided to go out for RFP • Used the change as a catalyst to improve process and select new system Reduced steps in recruiting process Provided more transparency to candidates throughout hiring process Tighter integrations with other 3rd party vendors Aligned and automated approval paths
  • 11. Drive Advertising strategy enterprise-wide BEFORE 11 AFTER
  • 12. What Happened… 30% Increase in Applications 29% Improvement in TTF for one legacy org 11% Improvement in TTF for other legacy org Overall improvement of 17% in TTF
  • 13. What we learned… • Know where your recruiters are, don’t assume everyone is equally prepared for the change • Implement a steering committee to drive consistency and expedite decision making constant communication. • Share metrics & wins with the team so that they know how their work is making a difference
  • 14. Creative Solutions for Overhauling Recruitment Processes: Applying Six Sigma Shannon Levesque, AVP Strategic Recruiting Lisa O’Toole, Director, Recruitin g Operations
  • 15. Massachusetts Mutual Life Insurance Company  Leading mutual life insurance company that is run for the benefit of its members and participating policy owners  Ranked 94 in FORTUNE Magazines FORTUNE 500 (May 20, 2013)  Financial Strength ratings are among the highest of any company in the industry  Products: Whole life insurance, disability income insurance, long-term care insurance, retirement/401K plan services and annuities  Corporate Office Locations: Springfield, MA & Enfield, CT (additional hubs in Memphis, TN, Phoenix, AZ, Boston, MA) #intalent
  • 16. Recruiting Team Structure – Strategic Recruiting Sourcing Specialist Recruiter - IT MassMutual Employee Count: 6682 Recruiter – RS AVP, Strategic Recruiting Recruiter - USIG Positions Filled: 618 Recruiter – Corporate CFO Average Recruiter requisition load: 28 Recruiter (contractor) Actuary/Risk Recruiting Partner (2) Recruiting Partner (3) Director, Recruiting Operations HR Reception Quality Operations Temp support #intalent
  • 17. The Business Case  Seek greater clarity around roles and responsibilities in the process  Communicate clear expectations of hiring managers and recruiting deliverables  Incomplete/insufficient data reporting/metrics  Compliance error rates of 16%  Recruiting morale at risk #intalent
  • 18. The Approach – Lean Six Sigma  MassMutual focuses on continuous improvement and Lean Principles  COE dedicated to LSS methodology with various black belt and green belt certified associates  Business areas utilize the consultation of the COE without the need to become certified  Little training needed; many tools fit with any area of work and can be done with an overview and familiarity of various tools used in the methodology #intalent
  • 19. DMAIC Process Phase Phase Example Define – What is the problem, goal, scope, resources, timeline Focus group interviews – where is the pain? Measure – Data collection, baseline, process flow Day in the life: how do we spend our time? Error rates operations/compliance. Customer satisfaction surveys Analyze – Prioritize problems, look for root cause, detailed process maps Uncover root causes Identify gaps in service levels/expectations Understand constraints Improve – Identify, test and provide solutions to the problems Position approval redesign Compliance verbiage in offer letters Workflows and ownership of tasks shifted Control - Sustain the gains Control plan created for continuous improvement #intalent
  • 20. Results – A Day in the Life of a Recruiter Recruiter Activity April, 2012 Sourcing 3% Recruiter Activity January 2013 Job Req Offers 8% Client Engagement 8% Phone Screens/ Interviews 12% Misc/ Admin 39% Applicant Review 9% Applicant /Manager New Hire Feedback processing 6% 3% Meetings/ Special Projects 12% Job Req Offers 8% Sourcing 20% Client Engagement 6% Phone Screens/ Interviews 17% Misc/ Admin 15% Applicant /Manager Feedback New Hire 8% processing 0% Meetings/ Special Projects 12% Applicant Review 14% #intalent
  • 21. Results  Job descriptions & offer letter improvements  5 pages to 2 pages  5 unique optional paragraphs down to one standardized paragraph  Customer Satisfaction: Improved scores on sourcing strategy and manager feedback process  Metrics  Built recruiting dashboard report which highlights entire lifecycle of the recruiting process; has gained broader application (i.e. HRBP, Diversity & Inclusion)  Built customized compliance report to help identify issues much earlier in the process; eliminated rework;  Built customized report to track positions that are in the approval process  Recruiter Morale  For one recruiter more time spent on sourcing vs. administrative; yielded strong candidate slate to staff new operations. Recruiter received recognition for being a real partner to the business on such an important initiative #intalent
  • 22. Lessons Learned  Don’t be afraid to insert yourself  Give permission to NOT perform certain tasks/remove obstacles  Challenge convention  Metrics are only as good as the story they tell  Communicate with all stakeholders (continuous improvement) #intalent