The document discusses creating "smarter content" by replacing the commonly used word "OK" with "what if". It proposes a website called smartercontent.org that would be a place for content marketers to find, share, and discuss inspiring examples of smarter content across different categories. Users could tweet examples using hashtags, vote for their favorites, submit case studies, and discuss in the Disqus section to crowdsource better content ideas and lead a leaderboard together.

1. SMARTER CONTENT

2. Matt Roberts
Co-founder
VP Product / Marketing

4. Ever wondered what the most commonly used word in the world is?
Mans favorite word is one that means alright. Satisfactory. Not bad.

5. So why invent the light bulb when candles are OK?
Why make lifts if stairs are OK?
If earth is OK why go to the moon?
Clearly not everybody believes OK is OK.
We don’t. And were wondering.
What would the world be like if its favorite word wasn’t OK?
What if we could change it?
What if the word was…what if?

6. So, OK is not OK

8. Smarter Content
Objectives

11. Real Life Mario Kart
Click to view
#video #gaming

12. McDonald’s Canada
Click to view
#food

13. ASOS
#fashion #retail

14. Wikipedia
#resource

15. Psychology of sharing
#marketing

16. MoneySupermarket
#finance

17. Kid President
#video #campaign

18. Paddy Power
#gambling

19. Which got us thinking…

20. Where can you find
inspiring examples of
smarter content?

21. Where could I share
smarter content for other
content marketers to
find, re-share,
comment, on
any device?

22. smartercontent.org

23. 1. Tweet using
#smartercontent +
#category when you
see smarter content

24. 2. Vote up your favorite
content

25. 3. Submit case studies

26. 4. Disqus
#smartercontent

27. 5. Lead the leaderboard
and feel amazing

28. A team game
+
We hope you enjoy it
smartercontent.org