Presentation at Linkdex Think Tank on "The Emergence of Influencer Marketing

1. Influence Is Only Part
Of The Opportunity
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2. Co-founder
VP Product / Marketing
Matt Roberts
matt.roberts@linkdex.com
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3. An All-in-One Platform
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4. Stable, Sustainable Advantage
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5. Influence & DM
Direct Marketing: To isolate your prospects and
customers as individuals and build a continuing
relationship with them - to their greater benefit
and your greater profit

6. Show Me The Money

7. A Tough Market
620 keywords, 1 Geo Location
6.1%
$9m PM Eq. Media Value
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8. Low Hanging Fruit
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9. Boat Insurance
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10. 10K Visits / $250K PM Eq. Media Value
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11. Boat Insurance
20 keywords, 1 Geo Location
3.5%
$50K PM Eq. Media Value
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12. Before We Begin…What About Int. Links?
Allstate
30 Int. Links
Progressive
1,358 Int. Links
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13. Then Language
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14. Then Language
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15. Design & CRO
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16. Punching above your weight
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17. Then Backlinks
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18. Progressive Boat Content
357 Links
Low Social Share Counts
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19. What Content Has Earned Links?
14 Links
Lots Of Social Share Counts
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20. Campaign 1:
Before Buying A Boat Checklist
Contributed by…
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21. Campaign 2:
Boat Name Generator
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22. Campaign 3:
Boat Insurance Survey
In Partnership with…
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23. Campaign 4,5…:
Fishing, Boat Shows
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24. Understanding Boating Media
8 Twitter ID’s = 250 Suggestions
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25. Networks
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26. Networks
Buying A Boat Checklist Author
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27. Blogs & Authors, Contacts & Campaigns
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28. Rank, Traffic, Value
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29. A plan to generate over $2m in value
• Create more internal links to /boat-insurance/.aspx
• Add additional copy that includes the words “rates” and
“best”
• Is there a better page title?
• Collaborate with Discoverboating.com to produce a boat
buying checklist, getting other well know boat writers
involved as well
• Create a boat names widget
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30. A plan to generate over $2m in value
• Create a boat insurance survey
• Create your boating campaign contact list
• Go to lunch / talk to influential boating press and authors
• Engage socially e.g. twitter
• Create content
• Execute your outreach campaigns to promote your
content using email
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31. A plan to generate over $2m in value
• Promote your content using paid media
• Run an event and invite bloggers and journalists
• Build links and social mentions
• Watch the improvements
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