1. ORGANIC
Search Marketing
Created by Lindsey Fair

2. SERP’s
search engine results page

4. Search
starts with
a spider
The more often the
search engine finds
your site and the
more ‘popular’ sites
is where it is found
the higher your site
will show up in
search engines.

5. It’s about being
the popular one

6. click on organic results(http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time)

7. search everywhere marketing
search engine optimization

8. If you can’t be #1, 2, or 3 you may be better off to be #10

9. But you should aim to be #1, 2, or 3 in Organic

10. Pandas, Penguins and the deal
with algorithms
http://searchenginewatch.com

11. Strategy
Tactics win a few customers
Strategies win market share

12. Start with the
The right product
The right people
The right promotional – idea, collateral
The right place – channel choice
The right price (organic vs paid or both)

13. Being little doesn’t make you irrelevant
Google = 69% 19.4 billion
Bing 2nd with 3.5 billion
Yahoo 3rd with 2.2 billion

14. Friendly Sitemaps
https://support.google.com/webmasters/answer/156184?hl=en
http://www.sitemaps.org/protocol.html

15. Link Building

16. Submission & ReSubmission

17. Search is more than text

18. Rich Snippets

19. Have a multi-domain name
strategy –
brand / campaign
(14theories.com) &
keyword specific
(webdesignkingston.com)
Domain
Names

20. DiverDown….
Make 404’s useful
for your customers
and for SE’s

21. Breadcrumb Navigation

22. File Names & Systems
Make them keyword dense
– useful – not image1.jpg