Google Plus, Pinterest, Instagram, Twitter, Facebook, Foursquare, Vine, etc. New social media platforms are sprouting up faster than businesses can keep up with. Features a overview of each platform and information about how your business can incorporate them into their content marketing and social media strategy and how to track results and case studies of businesses that have used these platforms successfully.

1. Social Media Roadmap: Understanding
the Various Platforms & Which Ones Are
Best for You
@LindsayFultz
Digital Troublemaker – Middle Child New Media
#BizBash

2. Social Media Stats
Content Marketing & Social Strategy
• Google Plus
• Pinterest
• Instagram
• Facebook
• Twitter
• Foursquare
• Vine
Case Studies
Tracking Results
Q&A
Agenda

3. • Social networking is now the #1 online
activity. (SOURCE: QUALMAN)
• 46% of online users count on social media
when making a purchase. (SOURCE: NIELSEN)
• Social media produces almost double the
marketing leads of trade shows, direct mail
and PPC. (SOURCE: HUBSPOT)
• 53% of people on Twitter mention
products/services in their tweets. (SOURCE:
QUALMAN)
Social Media Stats

4. • Customize your content to optimize your
results.
• Relevant social sharing improves your
search rank!
• Social search puts the power back into
the hands of the consumers & small
businesses.
Social Sharing is the new SEO

5. • What niches does your brand want to be known for?
• What are your business goals?
• Who are your customers?
• What are their challenges?
• What are their goals?
• What kind of content do they consume? How do they consume it? Where
do they go to consume it?
• How can you consistently create valuable and interesting content that will
attract new clients, retain existing and gain referrals?
Content Marketing Strategy
Social Strategy
• What social platforms are needed to reach your target audience(s) and
achieve your goals?
• Are you pursuing other revenue streams? If so, do these other revenue
streams have a different target audience and require different content?

6. Google Plus
• Links, links, links!
• Share, share, share! Get indexed immediately!
• Shares and +1’s act as social recommendations that influence
LOGGED IN Google SERP’s (search engine results pages).
• Google Authorship: Indexes profile image in search increasing click
through rates.
• Hangouts: From social media participant to thought leader &
broadcaster.
• Extensions – Social Statistics, CircleCount, PlusClout,
FindPeopleonPlus, Extended Share for Google+.
Social Media Platform Breakdown

7. Google Plus SEO Power!
+MarkTraphagen

8. • Proof status updates index immediately! Free, easy way to dominate SERPS!

9. +LaurieLaizure Increased Sales & Ranking

11. +Glamour Monetizes Google Plus Hangouts
• Engages with a
community in a way
that print can not.
• Product placement.
Each hangout is
sponsored by a brand
and woven into the
story of the week.

12. +ChefHangout Private Cooking Classes
• You, your
computer and a
chef right in
your kitchen.
• Register and get sent a list of
ingredients.
• Join hangout with
ingredients.
• When class is complete, stick
around and dine with your
new friends.

13. Pinterest
• 18-54. $100k. $168.83
• User curated content.
• Images repurpose. More staying power & chance for
virality
• SEO boost.
• Click throughs. Practice “deep linking” to increase
conversions 3-4X
• Private boards
• Tracking – PinAlerts, Pinerly, PinReach, Piqora &
Curalate (contests & analytics).
Social media is increasingly becoming more social
& more visual.

14. @EricaCampbell Used Pinterest to Plan Her Wedding
Pinterest.com/EricaByrum

17. Pinterest.com/CorcoranGroup

19. Pinterest.com/BizBash

20. Pinterest.com/BizBash

21. Pinterest.com/BizBash
• Cross promote Instagram with “live” user generated event photography content.

22. Instagram
• Avg age 18-29.
• 100M monthly active users.
• 40M photos per day.
• 1K comments per sec.
• User generated content.
• Real time.
• Brand mentions.
• Hashtag = SEO for images.
• Tracking & contest platforms – Curalate,
Statigram, Nitrogram.
• Cool new mobile app, SnapMyAds.
Stories about
locations told through
beautiful user generated
photographs.

23. Ben & Jerry’s #CaptureEuphoria
• Asked fans to submit
photos using the hashtag
#CaptureEuphoria that
capture the bliss that only
a spoonful of ice cream
can create.
• Winners got their photo
used in their LOCAL
Advertising campaign.

24. Jason Mraz #IWONTGIVEUP
• Asked fans to visually
interpret the single’s
title in one photo.
• Generated 10K
submissions –
including celebrities.
• 25 winners invited to
private gallery event in
NYC where their
photos were displayed.

25. Michael Kors #MKTimeless
• Asked fans to snap a
photo of their own
Michael Kors arm candy
and tag using the
hashtag.
• 18,5K likes and 3K
entries in first 24 hrs.
• Winner received a
limited edition Michael
Kors watch.

26. Martha Stewart Living
#BakeTheCake
• Asked fans to post
photos of their
delicious desserts and
tag using the hashtag.
• Winner got a gift
basket with a Martha
Stewart cupcake gift
basket

27. Instagram.com/BizBash_News

28. Instagram.com/BizBash_News

29. Instagram.com/LindsayFultz
• Hashtags = SEO
• Follow and @ mention people to tag them in your photos.

30. Facebook
• Multi gen audience.
• Organic SEO boost.
• Targeted Facebook Ads DO work but you MUST target
market and A/B test images and text. Think Vegas!

31. Milestones Increase Organic SEO

32. Utilize Facebook Cover Images.

33. When you A/B test ads AND Facebook posts to see what resonates, you increase ROE & ROI.

34. Cross promote updates via
“time stamp” on Twitter.

35. Twitter

36. Always be Aware
of What’s Trending
on Twitter.
A hashtag is not
a marketing
campaign
or a destination.
It’s a
conversation
spark.

37. @Oreo Capitalizes in Real Time Advertising
Be timely.
Be relevant.
Be relatable.
Be visible.
Be creative.
Be conscious.
Have fun.

38. Twitter Advanced Search
Twitter.com/search-advanced

39. Foursquare
• Claim venue and SEO
profile.
• Check analytics to see
everyone that has
“checked in”.
• Thank them!
Foursquare is a
complimentary
platform to Twitter.

40. • Key word search by
location and products and
services.
• Run Foursquare specials to
entice walk-ins.
• Create “best of” lists to
cross promote neighboring
establishments.
• Leave
tips/recommendations at
venues.
• EASY to maintain!
Use Advanced Search on Twitter to increase in-
store & event traffic!

41. Vine
• Use a stand to keep iPhone stable.
• Know event agenda!
• Crowdsource event attendees for their “Kodak” Vine
moments.

42. • To understand what is working.
• To fix what is not working.
• To improve results.
• To calculate value.
• To justify time & money spent.
• To dominate your niche.
• Turn big data into smart data to customize &
optimize content for increased ROE & ROI.
Importance of Tracking Your Efforts
Convince and Convert!

43. • Set up a FREE Google
Analytics account.
• Get code & place on your
site in <head> section.
• Revisit your goals & set up
campaign and goal funnels.
• Unique tag social links.
• https://support.google.com/
analytics/answer/1033867?
hl=en
• A/B test and analyze.
• Always be optimizing
content!
How To Track & Measure Success

44. • Keep and maintain an organized spreadsheet of
custom campaign URL links.
• Maintain consistency when naming campaigns. Ex,
FB vs Facebook, fb vs facebook.
• Use underscores to separate multiple words. Ex,
Social_Media_Roadmap_Understanding_The_Variou
s_Platforms_And_Which_Ones_Are_Best_For_You
• Merge Google Analytics results with platform
analytics.
• Have fun and #NerdHard. Market smarter, not
harder.
Helpful Hints to Track & Measure Success

45. Merging Social Platform & Google Analytics

46. Q&A
#BizBash
Follow me @LindsayFultz
Linkedin.com/in/lindsayfultz