Week 4: Print & Design

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The document is from a workshop on professional promotion on an amateur budget. It discusses session 4 which focuses on design and print promotion. Some key points covered include considering the format, quantity and target audience for printed promotional materials. It also discusses the AIDA model of design which stands for Attention, Interest, Desire and Action. An example promotional poster is shown advertising a music performance.

Design Business

Professional Promotion on an Amateur Budget Workshop 4 Thu 3 Nov BRLSI Print & Design Lindsay Endean [email_address] www.lindsayendean.co.uk 1820 2010

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Session 1: Who, What, Why? Session 2: Ambassadors & Press Session 3: Online promotion

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk http://ppab.moonfruit.com/

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Session 4: Design & Print

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Format? Quantity? Target audience?

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Design: A.I.D.A Attention

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Design: A.I.D.A Attention Interest Desire

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Design: A.I.D.A Attention Interest Desire Action

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Music for cello by Beethoven, Bach and Britten. Thursday 3 November, 8pm Sheldonian Theatre Tickets £25 Box Office 01865 435908 www.musicatoxford.com JULIAN LLOYD-WEBBER

Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk WEDNESDAY 16 November: http://ppab.moonfruit.com/

Professional Promotion on an Amateur Budget Workshop 4 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

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Week 4: Print & Design

1. Professional Promotion on an Amateur Budget Workshop 4 Thu 3 Nov BRLSI Print & Design Lindsay Endean [email_address] www.lindsayendean.co.uk 1820 2010

2. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Session 1: Who, What, Why? Session 2: Ambassadors & Press Session 3: Online promotion

5. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Format? Quantity? Target audience?

8. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Design: A.I.D.A Attention Interest Desire

9. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Design: A.I.D.A Attention Interest Desire Action

11. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk Music for cello by Beethoven, Bach and Britten. Thursday 3 November, 8pm Sheldonian Theatre Tickets £25 Box Office 01865 435908 www.musicatoxford.com JULIAN LLOYD-WEBBER

12. Professional Promotion on an Amateur Budget © Lindsay Endean 2011 www.lindsayendean.co.uk WEDNESDAY 16 November: http://ppab.moonfruit.com/

13. Professional Promotion on an Amateur Budget Workshop 4 Thu 20 Oct BRLSI Online Promotion Lindsay Endean [email_address] www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

Week 4: Print & Design

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