The document discusses best practices for using social media and e-giving for nonprofit organizations. It provides examples of how charities have used social media successfully for event fundraising, online promotion, and exposing programs and services. Specific lessons from a campaign called "To Mama with Love" are outlined that raised over $150,000. The document concludes by offering advice on getting started with social media and provides references for further information.

1. Who’s Afraid of E-Giving and Social Media? Best Practices and Lessons Learned Lindsay Reene E-Philanthropy Coordinator Alzheimer’s Association, Georgia Chapter [email_address] (slides available at www.linkedin.com/in/lindsayreene )

6. Who Is Using It?

12. To Mama with Love

14. Where do you fit on the continuum? I plan to avoid Book Face at all costs!” “ Friend, Fan, Like … what’s the difference??” I post witty status updates so that my friends think I have a life. Seasoned Professionals Cross-Department Literates New Media Devotees