Chapter 01 from book "28 Tips of Marketing - In acessible language" by Lindberg Revoredo

1. Chapter 01 After all, what is marketing?

3. As Peter Drucker, the pope of administration says: “It is business being seen according to the consumer’s point of view, not the proprietor’s”. Chapter 01 - After all, what is marketing?

4. If you run your business, your company, according to the consumer’s interests, viewpoint and wishes and neither according to your own interests nor to what you think it should be, definitely you are doing marketing. Chapter 01 - After all, what is marketing?

5. If Whatever you do in order to live up to consumer’s expectations and wishes, you are doing marketing. Theodore Levitt says: “If you are not thinking of your client, you are not thinking”. Chapter 01 - After all, what is marketing?

6. In other words: If you do not administer attempting to understand and to know what the client wishes and try to satisfy him somehow, you are not working properly. Chapter 01 - After all, what is marketing?

7. The most successful companies around the world are those in which clients are pleased with them and their products. These companies try not only to content their customers, but delight them. Chapter 01 - After all, what is marketing?

8. To understand the clients’ necessity is what these companies are always looking for, in order to attend their expectations. Understanding the client’s necessity and develop services and products which reach their expectations more than other companies. Chapter 01 - After all, what is marketing?

9. Peter Drucker summarizes it perfectly: “The objective of marketing is to know and understand so well the customer that companies or products sell themselves . Chapter 01 - After all, what is marketing?

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