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Simple Tools & Tips for Measuring Your Social ROI
Why Measure Social ROI? “If you don’t know where you’re going, any road will take you there”. In other words understanding what SUCCESS looks like means you can plan to achieve it.
What’s Your Goal?
Increased Website Traffic Use Google Analytics To Check Each Social Profile
More Newsletter Signups Number of people signing up Check number of forwards Open rates of mails and newsletters Check what people are clicking on – take it a step further and see if the people that clicked took an action Number of downloads if you are sharing whitepapers or documents
Check the Number of People Signing Up on a Daily Basis
Monitor the effectiveness of the campaign – opens, shares, likes and clicks
Check what people are clicking on – take it a step further and see if the people that clicked took an action
Greater Engagement Use Bit.ly to track clicks Find out your Klout score Use Facebook insights Track comments, retweets, direct messages, replies on Twitter Check blog comments, shares and likes
Use your Bit.ly account to track clicks
Keep an eye on your Klout Score – monitor the mentions, retweets, likes, comments and recommendations
Facebook Insights offer depth and understanding of your page fans Facebook Mail Campaign
Track mentions, re-tweets and replies on Twitter
Blog comments should be followed up and replied to – unless they are spam!
Fewer Customer Complaints ,[object Object]
Increased use of Direct Messages on Twitter if you are picking up on messages
More testimonials praising you

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