1. Consumer Trends Analysis: Understanding Consumer Trends and Drivers
of Behavior in the Russian Ice Cream Food Market
by
Canadean
Explore all reports on
“Food & Beverage” market
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2. Consumer Trends Analysis: Understanding Consumer
Trends and Drivers of Behavior in the Russian Ice
Cream Food Market
Summary
Understanding Consumer Trends and Drivers of Behavior in the Russian Ice Cream Food
Market provides an overview of the market, analyzing market data, demographic
consumption patterns within the category, and the key consumer trends driving
consumption. The report highlights innovative new product development that effectively
targets the most pertinent consumer need states, and offers strategic recommendations
to capitalize on evolving consumer landscapes.
Key Findings
Taste will always remain the key motivator for Ice Cream purchases; as such, any
innovations and product launches into the category must ensure that they are inherently
tasty
Sorbet is well established as a healthier alternative to Ice Cream in Russia and is a sector
with a lot of scope for development, with interesting flavors and more on-the-go
packaging formats
The consumption of Ice Cream products among Russians was driven by the pursuit of
pleasure and indulgence
Complete Report Available at http://www.rnrmarketresearch.com/consumer-trends-
analysis-understanding-consumer-trends-and-drivers-of-behavior-in-the-russian-ice-
cream-food-market-market-report.html .
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3. Consumer Trends Analysis: Understanding
Consumer Trends and Drivers of Behavior in the
Russian Ice Cream Food Market
Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Russian Ice Cream Food Market
identifies the key demographic groups driving consumption, and what motivates their
consumption. The report uses a unique method of quantifying consumer trends to highlight the
degree of influence they have on consumption within the category. The report also identifies the
most important trends within the market and shows whether beliefs over what influences
consumer behavior within the category are accurate.
Get access to:
Key consumer demographic groups driving consumption within the Russian market. The figures
showcase the number of times consumers of specific ages and gender consume Ice Cream, as well
as identifying whether these demographic groups “”over”" consume in the category (i.e. they
account for a higher proportion of occasions than the proportion of society they represent
overall).
Market value and volumes over 2008-2018 for Russia and nine other countries to give a global
context.
The degree of influence that the 20 key consumer trends identified by have on Ice Cream
consumption volumes, with granular analysis on the extent that degree of influences varies
between gender and age group.
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4. Consumer Trends Analysis: Understanding Consumer
Trends and Drivers of Behavior in the Russian Ice
Cream Food Market
Reasons To Buy
This report brings together consumer analysis and market data to provide actionable
insight into the behavior of Russian Ice Cream consumers. This is based unique consumer
data, developed from extensive consumption surveys and consumer group tracking, which
quantifies the influence of 20 consumption motivations in the Ice Cream sector. This
allows product and marketing strategies to be better aligned with the leading trends in
the market.
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http://www.rnrmarketresearch.com/contacts/purchase?rname=193189
For further information contact sales@rnrmarketresearch.com / Call +1 888 391 5441.
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sales@rnrmarketresearch.com ;
+1 888 391 5441