Travel and Tourism in Jordan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2008-2012, allowing you to identify the sectors driving growth.

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Travel and Tourism in Jordan report offers a comprehensive guide to the size and shape of the market at
a national level. It provides the latest market size data 2008-2012, allowing you to identify the sectors
driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing
the market – be they new legislative, technology or pricing issues. Background information on disposable
income, annual leave and holiday taking habits is also included. Forecasts to 2017 illustrate how the
market is set to change.
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report.html
Jordan is a country of great diversity, offering varied experiences to tourists. It is home to some of the
greatest archaeological and historical sites in the world, and offers health and wellness, adventure,
ecotourism, diving and many more opportunities. This has not only made the country attractive to a very
diverse tourist base, but has also created unique opportunities for travel retailers to specialise in key
areas, targeting niche markets to enhance their profitability. While many travel agencies offer a diversity
of tourism experiences at once, there are also some emerging agencies that specialise.
Hotels suffered from a decline in tourism arrivals in 2011 and 2012. This was marked by a decline in
average prices because of the increasing competitive pressure and fewer visitors. However, this did not
stop investors resuming their development plans in Jordan, as more new outlets came to the market in
2011 and 2012. Supply in the Dead Sea area has increased significantly during the review period and
more international chains continue to target the country, including Amman, the Dead Sea and
increasingly, Aqaba.
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The future for travel and tourism in Jordan will see improvements, although Jordan is going through a
difficult time in early 2013 because of regional tensions. That said, it may be time for Jordan to turn
towards the GCC and Middle East more than ever before, as Europeans, Americans and Westerners in
general become fearful about the region. Arabs are fleeing destinations like Egypt and Lebanon, and are
an ideal target for Jordan to consider. They are high spenders and have the potential to become loyal,
repeat visitors.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows
Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist
Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution
data.
Why buy this report?

2. - Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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leisure/travel
Table Of Contents
Executive Summary
the Arab Spring Impacts Jordan
Niche Is the Name of the Game
Air Transportation's Increased Competitive Pressure
Hotels Suffer But Supply Increases
Luring the Arabs
Balance of Payments
Table 1 Balance of Tourism Payments: Value 2007-2012
SWOT
Strengths
Weaknesses
Opportunities
Threats
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