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Consumer trends in the skincare market in russia, 2011
1. Consumer Trends in the Skincare Market in Russia, 2011
Report Summary
This report provides the results for the Skincare market in Russia from Canadean’s unique,
highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG)
consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which
consumer trends influence their consumption and the value of the market these trends
influence, brand and private label choices as well as retailer choices. Much of this
information can also be analyzed by specific consumer group, providing hard and fast data
on consumers and markets at the product category level.
Summary
Marketers in the Skincare market in Russia face a major challenge. Understanding market
size and segmentation is valuable, but the keys to effective targeting is knowing just how
valuable specific consumer groups are, and being able to quantify the impact of consumer
trends.
This report provides integrated data on consumer trends, consumer groups and market data
which show exactly the size of consumer groups, how much of the Skincare market in
Russia they account for and which consumer trends drive their behaviour, and as such
allows marketers to develop strong growth strategies.
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Key Highlights
* Detailed category coverage is provided, covering the Body Care market, the Depilatories
market, the Facial Care market, the Hand Care market and the Make-Up Remover markets
* Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer
trends and consumption frequency for each product category covered.
* Detailed brand and private label category shares for 2011 for each product category
* Unique retailer choice and switching data at the product category level for 2011
Major points covered in Table of Contents of this report include:
1 Introduction
2 Consumer Segmentation, Group Value and Trend Influence
3 Consumption Analysis
4 Brand vs. Private Label Choices
5 The Share of Consumers influenced by Trends
2. 6 Consumption Impact: Market Valuation
7 Retailer Choice, Switching and Category Share
8 Appendix
List of Tables
List of Figures
Explore Tables of content available in the report Consumer Trends in the Skincare
Market in Russia, 2011
Report Details:
Published: January 2012
No.OF Pages: 95
Price: Single User License – US$ 7495 Corporate User License US$ 14990
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