2012 Creative Research & Practice @ SNU Hajin Lim Instuctor : Michael Shilman "Runners Society"

1. H a ji n L im
R unners
S ociety
C re ati ve Res ea rch Pract ic e 2012 @ SNU

2. Marathon is getting famous!
About 1-2% of US population
will ever run a marathon in their lifetime.

3. Most of marathon races are
held for charity purpose.

4. How can I seamlessly
combine
+
?

5. Initial concept
Team
competition
Team
Status bar
Whole bet money will be
donated to charity with
winning team’s name.

6. Marathoner research
“ I’d love to train marathon with someone as a team,
but it’s actually hard to train together because of Team
time and location also proficiency/ experience level. I
know some of marathon team which train together competition
but they’re very rare. “
“ Actually, I’m not that interested in team’s status
but my training record. Marathon is solo sports. I Team
need to keep tracks of my record and training, not Status bar
team’s. “
“ I might not be happy about this rule. I would feel like Whole bet money will be
“dump my money”. If I donate some money, I want to donated to charity with
get something like feeling of contribution.” winning team’s name.

7. Marathoner research
“ I cannot trust this service and mechanism if I
notice that this service is run by private
organization. I need to ensure that my donation Trust Issue
money will be surely sent to the charity
organization. “
“ I attend various kinds of marathon race, but I
always feel something lonely because in most cases, I
don’t know any of runners.
I want to have some peers who really loves marathon
Marathoner’s
like me. We might have encountered several times community
already at several races, but it’s hard to know them
personally. “

8. Devised concept
Team
competition
Team
Record/Status
Donate whole money
with winners name
Trust Issue Community

9. Devised concept
Team Individual
competition competition
Team Individual
Record/Status Record/Status
Donate whole money
Donate whole money
with
with winners name
winners & peer name
Trust Issue Community
Associates with marathon Race Host Help individual marathoners to
& Sponsor connect each others.

10. Proudly introduce...
R unners
S ociety
Your running makes the world healthier as well as you!

11. Benefit of ‘Runners Society’
For your Training
Keep tracks of your training record
Prepare your next Marathon race with best efficiency
Training monitored by your peer members
For your Society
Make your society more healthier by your donation.

12. 5 Steps for enjoying
‘Runners Society’
Step 1 Let me know your next Marathon race & training plan
Step 2 Get the well - constructed training plan for a week
Step 3 Set & Donate your Bet money of this week
Join your peer group of this week and
Step 4 get connected & train - compete hard !
See who’s the winner of this week and
Step 5 donate your team money to charity.

13. Game on ‘Runners Society’
LEVEL : Gain EP
(Experience points) by
keeping record of your
training
winning record
race record
charity activities.

14. Game on ‘Runners Society’
CHARITY Competition
Each member’s bet money will be accumulated at every
Monday
On next Monday, according to this week’s record, we can see
who’s the winner of this week.
The winner of this week in each group can name the place
where you she/he want to donate and get the great amount of
EP. YAY
The loser of this week is advised to donate the same amount of
bet money of this week but it’s all up to him/her.

15. R unners
S ociety
Prototype

16. Training & Record

17. Calendar View
Location View
Pick your next Marathon
Race!

18. Marathon Type
Marathon Proficiency
Choose your marathon
distance & your
proficiency!!

19. Set up the 1 week
training plan based on
your next Marathon
race Courses.
you can record / keep
tracks of your training
by using GPS.

20. Peer Group

21. ‘Runners society’ is
absolutely FREE.
You can choose your bet
donation money of this week !
Bet money options are
$5 - $10 - $25 - $50

22. Mechanism of forming a
peer group
According to
Your LV
Goal distance
Your next marathon
race

23. You can get connected with your
peer
Add Friends
Message
On your profile, your peer can see
your
Complete training
Completed Marathon Race
Winning Record on Charity
competition

24. Your peer groups Overall
Average progress
Real Time Ranking

25. Community
Share your
Experiences
Opinions
Recommendations
or anything
with your peers.

26. Donation

27. On the next Monday, We
can tell who is the winner
of last week.
Winner can choose the
organization where he/she
want to donate “Peer
Donation Money”

28. The Loser of last week is
advised to add one more
bet donation money.
If he/she’d like to, this
penalty donation money
will be added to “Peer
donation Money”.

29. Your “Peer Donation
Money” is just successfully
donated to the Charity on
the courtesy of Marathon
Race Host&Sponsor ;)

30. Easy&Fun, also beneficial
for all of us
Marathon race host & Sponsor
Promotion, be famous, gather more people, have some good public
image...
User
Be healthy, feeling of contribution, easy donation..
Charity Organization
donation money, promotion.

31. Thank You
R unners
S ociety