Session 1

1. Marketing, IT & Innovation Marcos LIMA, PhD Session 01: Introduction to Innovation Management

7. Part 1 Course Introduction

18. Questions?

19. Part 2 Overview of the Innovation Process

28. A Visual Definition These two variables explain the critical role of MARKETING in the innovation process

31. Innovative in Different Ways BusinessWeek’s Most Innovative Companeis (2006) Innovative Chief Executive Scientific freedom of employees Use of external tech sources Design Speed of product development Close cooperation w/ suppliers

39. Degrees of Innovation: Products Sustaining Disruptive Doing what we do, but better/different New to the world Rules of the game remain the same Game Changer for Market or Industry Incremental Radical New to the Firm

40. Degrees of Innovation: Services Sustaining Disruptive Doing what we do, but better/different New to the world Rules of the game remain the same Game Changer for Market or Industry Incremental Radical New to the Firm

46. Innovation as an Integrated Process Source: Tidd & Bessant, 2009

47. Innovation as an Integrated Process Source: Tidd & Bessant, 2009

48. Innovation as an Integrated Process Source: Tidd & Bessant, 2009

50. Innovation as an Integrated Process Implement PROCESS Value- Capture CULTURE Search int./ext. ENVIRONMENT Select STRATEGY

52. Good Luck! Marcos Lima [email_address]