Personal Branding - Are you ready to be a celebrity?

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A simple approach to Personal Branding. Based on the principles outlined in No Money Marketing (www.nomoneymarketing.org). Ideal for anyone who wants to establish themselves professionally. First presented at an event of the Women's Business Council of Motorola, Bangalore

Negócios Tecnologia

Personal Branding
Jessie Paul

1
http://www.ﬂickr.com/photos/dagoaty/3336225924/sizes/s/

Wednesday 16 September 2009 1

Plant trees before you need shade

4 www.nomoneymarketing.org

Wednesday 16 September 2009 4

Quick Wins
• Blog about your area of interest
• Participate in a LinkedIn group
• Read one article a day on Twitter
• Attend free online events
• Join your alumni network
• Send an annual update to your mentors

7 www.nomoneymarketing.org

Wednesday 16 September 2009 7

Google rankings
Requests for your expertise
Best answer ratings
http://www.ﬂickr.com/photos/katmere/62037353/sizes/m/
Blog hits & comments

Measuring
Respect of your peers

Success

8 www.nomoneymarketing.org

Wednesday 16 September 2009 8

Thank You
www.twitter.com/jessie_paul

9
Wednesday 16 September 2009 9

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Personal Branding - Are you ready to be a celebrity?

1. Personal Branding Jessie Paul 1 http://www.ﬂickr.com/photos/dagoaty/3336225924/sizes/s/ Wednesday 16 September 2009 1

2. • What’s in it for you? • What’s in it for the organization? • How do you measure your brand? 2 www.nomoneymarketing.org Wednesday 16 September 2009 2

3. Why Brand Me Lifetime employment Lifetime employability Managed careers Enabling careers Faceless corporates Corporates on Facebook Feature sales Experience sales Top-down marketing Social media immersion 3 www.nomoneymarketing.org Wednesday 16 September 2009 3

4. Plant trees before you need shade 4 www.nomoneymarketing.org Wednesday 16 September 2009 4

5. Brand You Who am I? Why buy me? Why not buy someone else? 5 www.nomoneymarketing.org Wednesday 16 September 2009 5

6. Do an Obama MySpace • Create a brand MyBo LinkedIn blueprint Barack Obama Twitter Facebook YouTube • Stars are created, not born • Point of View http://www.ﬂickr.com/photos/jurvetson/2419606812/ 6 www.nomoneymarketing.org Wednesday 16 September 2009 6

7. Quick Wins • Blog about your area of interest • Participate in a LinkedIn group • Read one article a day on Twitter • Attend free online events • Join your alumni network • Send an annual update to your mentors 7 www.nomoneymarketing.org Wednesday 16 September 2009 7

8. Google rankings Requests for your expertise Best answer ratings http://www.ﬂickr.com/photos/katmere/62037353/sizes/m/ Blog hits & comments Measuring Respect of your peers Success 8 www.nomoneymarketing.org Wednesday 16 September 2009 8

9. Thank You www.twitter.com/jessie_paul 9 Wednesday 16 September 2009 9

Personal Branding - Are you ready to be a celebrity?

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