How to Increase Your Online Influence Through Social Media

1.
www.thirdteam.org

2. Increasing
Online
Influence
Through
Social
Media
Fleire
Castro,
CEO/Owner,
Third
Team
Media

3. Agenda
• Define
Influence
• Reasons
for
the
Rise
of
the
Digital
Influencers
• 5
ACributes
of
Influencers
• AcEvaEng
Your
Pillars
of
Influence
• So,
I’m
InfluenEal.
What
now?
www.thirdteam.org

4. What is digital influence?
• TradiEonal
-­‐
Act,
power,
or
capacity
of
causing
an
effect
(indirect
or
intangible)
• Digital
–
Ability
to
cause
effect,
change
behaviors,
and
drive
measurable
outcomes
online

5. Who are your influencers?
www.thirdteam.org

6. Reasons
for
the
Rise
of
the
Digital
Influencers
1. Free/low-­‐cost
Internet
2. Easy
to
use
social
media.
Anyone
can
become
a
publisher!
3. Algorithms
that
idenEfy
influencers.
www.thirdteam.org

7. Social
Media:
Where
a
Nobody
can
Become
Somebody
www.thirdteam.org

8. 5
ACributes
of
Influencers
Connected Activists Active minds
Impact Trendsetters
www.thirdteam.org

9. Activating Your Pillars of Influence
1. Your Reach
– Are
you
popular?
Where’s
your
social
proof?
• Build
your
tribe.
Add
friends.
Gain
followers.
Gain
likes.
Show
the
numbers.
Blog
frequently.
– Where
are
you
located?
• You
won’t
reach
communiEes
not
located
near
you.
Transfer,
maybe?
– Did
you
invest
in
goodwill
with
me
as
a
part
of
your
community?
• Be
generous.
Reciprocate.
Engage
in
conversaEon.
Comment
on
other
blogs.

10. Activating Your Pillars of Influence
2. Your Relevance
– Are
you
an
authority
in
your
topic?
• Tweet
more!
Post
more
updates!
Focus
on
a
topic!
Don’t
spread
yourself
too
thin.
Write
content
worth
sharing.
– Are
you
trustworthy?
Reliable?
Do
I
believe
in
your
ability
or
strength?
• Be
helpful.
Give
recommendaEons.
Share
what
others
need
to
know.
– Do
I
sympathize
with
your
cause?
• Vary
the
medium
of
the
same
message:
Use
photos,
videos
if
need
be.

11. Activating Your Pillars of Influence
3. Your Resonance
– How
o@en
do
you
talk
about
the
topics
I
care
about.
• Be
consistent.
Adhere
to
a
posEng
schedule.
– How
long
is
it
visible
on
my
stream?
• Post
o`en.
Time
your
updates.
– Are
other
people
talking
about
the
same
subject
too?
• Talk
to
other
influencers
to
extend
your
influence
to
new
groups.
Get
retweeted,
liked,
reshared
by
them

12.
That is your social capital. Your Potential Influence.
Not REAL influence.
www.thirdteam.org

13. So,
I’m
PotenEally
InfluenEal.
What
now?
www.thirdteam.org

14. “Influence is much more than a score. This is about
reaching people not just because they’re connected,
but because they serve a role within their online
community.
www.thirdteam.org

15. References/AddiEonal
Reading
• hCp://www.slideshare.net/fullscreen/
AlEmeter/the-­‐rise-­‐of-­‐digital-­‐influence/
• hCp://www.radian6.com/blog/2011/01/
the-­‐4-­‐most-­‐important-­‐elements-­‐of-­‐influence/
• hCp://www.intelegia.com/en/2012/03/09/9-­‐
indicators-­‐of-­‐a-­‐social-­‐web-­‐influencer/
• hCp://en.wikipedia.org/wiki/
Influencer_markeEng
• Return
on
Influence
(book)
www.thirdteam.org