Likeable U: Running the Gauntlet by Jeffrey Hayzlett
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Likeable U: Running the Gauntlet by Jeffrey Hayzlett
- 1. Only for the Bravest and Most Successful
- 2. WARNING: To the naysayers, opportunists, and obstructionists who stand in the way of driving change and progress in any organization Note: WE WILL BEAT YOU
- 3. 1824 or 2012 Somewhere in the West or in a Company Near You.
- 4. Adapt, Change or Die
- 5. Driving Change Change for Change Sake is bad “There is nothing wrong with change, if it is in the right direction.” – Winston Churchill
- 6. Agents of Change Leaders
- 7. Type of Change Agents Clock Changers & Lions
- 9. Or . . . the other guys
- 10. Be a Clock Changer Be a leader
- 11. Noticeable Assets • Problem Solvers, not problem seekers • Change agents for the process • Cheerleaders who reinforce goals • Seam operators
- 12. Why People & Companies Fail to Drive Change Needed to Win The BIG Five
- 13. Reasons We Fail 1. Fear Be a beginner
- 14. Reasons We Fail 2. Tension Healthy debate is good.
- 15. Reasons We Fail 3. Radical Transparency Elephants are fun to kill
- 16. Reasons We Fail 4. Risk No one is going to die
- 17. Reasons We Fail 5. Promises Let’s do lunch
- 18. How its Suppose to Work
- 19. Make my Order
- 20. Give Up Some Cash
- 21. Delivered Fresh
- 22. I’m Not Lovin’ it!
- 23. Clowns Lie
- 24. What is a Promise? Mutual Conditions of Satisfaction
- 25. Basic Components • The Customer • The Performer • The Action Cycle & 4 Phases Pretty simple in theory
- 26. The John Madden View The Action Cycle Phase I Phase II The Customer Promise The Performer Promise Phase IV Phase III 26
- 27. The first step. . . Phase I The Action Cycle OFFER The Customer Promise The Performer Promise In the beginning… 27
- 28. The Second Step. . .Phase II The Action Cycle AGREEMENT The Customer Promise The Performer Promise 28
- 29. One More. . .Phase III The Action Cycle The Customer Promise The Performer Promise PERFORMANCE 29
- 30. Bringing it home. . .Phase IV The Action Cycle The Customer Promise The Performer Promise DELIVERY & ACCEPTANCE 30
- 31. Connected by YOUR promises What are your promises to the Company? 31
- 32. Ask Yourself Why are you in this game? Who are you? Your 118 What shall you look like?
- 33. Brand Horses. . . cows and promises delivered
- 34. Do it Right Stand for something Online or offline Principles only mean something when they are inconvenient
- 35. Think Big, Act BIGGER • Drive Change Everyday - More than Film • Size does not matter - Main Street vs. Wall Street • Ready, Fire, Aim • Change is painful but. . .
- 36. Cause Tension • Don’t settle • Create competition • Stir it up • Why?
- 37. Rules to Remember • Mood • Rule of thirds • Change the questions • Make it better in the new place
- 38. Try some new things After all, . . .
- 39. Walk the Talk • Objective: Drive Sales (repeat best seller) with great content and marketing • Engage fans/content • Drive Earned Media & Buzz • Represents the brand • New, different, cutting edge- content and methods
- 40. The others Ugly, not so smart
- 42. Everyone needs an enemy • Battle Brings out their best • Educate and lead • Anticipate problems before they arrive – Quantify and qualify – Compare – Decide
- 43. Be a dog soldier.
Notas do Editor
- Build the slide – one bullet point at a time