1. Likeable Case Studies:
Boston Public Health
Commission – SexED

2. Goals
• Prevent the spread of sexually transmitted diseases to Boston teenagers
• Create an open-access platform for teenagers to gain knowledge and ask
questions about STDs
&

3. Strategy
• Create a HUB: Facebook was used as a central location for the campaign.
Facebook was used as a central hub for the campaign because it
was a familiar venue for teens but still a place where they could be
given reliable information.
• Training: Trained subject matter experts on sex education how to manage
a Facebook community

4. Results
• Likes: The Boston Public Health Commission received over 2000 likes.
• Relatable Campaign: Teens were able to relate to the page and feel
comfortable engaging in the conversation.
Created information-driven tabs that allowed students to learn
contributed to the success of the campaign.
• Awareness: The program’s success was measured by increased condom
distribution and increased scores on awareness surveys.

5. Additional Materials
By providing students with a safe
place to ask questions, we saw
an increased awareness of sex
education among students in the
Boston area.

6. Additional Materials
The Facebook page served as a hub for all
the activity surrounding the campaign. We
created an ideal place for students to seek
advice using tabs, videos and engagement.

7. THANK YOU!
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