Presentation by Gillian Muessig, President & co-founder, SEOMOZ at Search Meetup Bangalore organised by Crederity and Digital Marketers.

1. The State of Search Marketing Gillian Muessig – October 2009

2. A Few Facts

3. Web Search is Popular Search Stats

4. Really, Really Popular... MS Bing 28-30 mm/day Ask 10-13 mm/day - Source: (ComScore + Nielsen + Hitwise) ‏ Search Stats Google: 100-150 mm/day Yahoo: 60-65 mm/day

6. You're Nowhere Search Stats

7. Reality Check: A Little Context Gillian Muessig – October 2009

9. Acquire Customers How SEO Can Help Your Business

10. How SEO Can Help Your Business Lower Acquisition Costs

11. Create Awareness How SEO Can Help Your Business

12. Brand Your Products How SEO Can Help Your Business

13. The Tribal Speak of SEO

14. SEO Language

16. SEO Language

18. Elements of Internet Marketing

19. SEO Elements of Internet Marketing

20. Not SEO Elements of Internet Marketing

21. What is SEO? SEO

22. What is SEO? Not SEO

23. Where We Are

25. Search Engine Ranking Algorithms

26. Relevance Elements of Internet Marketing

27. Popularity Elements of Internet Marketing

28. Trustworthiness Elements of Internet Marketing

29. Offline Popularity Elements of Internet Marketing

30. Timeliness Elements of Internet Marketing

31. Elements of Internet Marketing

32. Where We’re Going Emerging Trends in SEO

33. … And What to Do About It

34. More Crackdowns on Spam & Manipulation Emerging Trends in SEO bing

36. More Awareness = More Competition Emerging Trends in SEO

37. More Data Sources for the Engines Emerging Trends in SEO

38. More Tools & Metrics Emerging Trends in SEO

39. More Options in the SERPs Emerging Trends in SEO

40. Emerging Trends in SEO Social – Mobile – Local Power Triumpherate

42. Local Search Marketing Emerging Trends in SEO

53. Facebook MySpace Emerging Trends in SEO

54. Emerging Trends in SEO Social Media Popularity Around the World www.seomoz.org/article/social-media-marketing-tactics

61. Create a Content & Keyword Strategy Action Items

62. Develop a Link Acquisition Strategy Action Items

63. Engage in Social Media Action Items

64. Require Actionable Analytics Action Items

65. Why Should I Care About Social Media Marketing?

66. Reason #1 Social Media is officially more popular than pornography

67. Reason #2 14% say they generally trust ads 78% say they trust consumer recommendations

68. What do I do now?

69. Dive in

70. LURK LISTEN AND LEARN

71. Converse. Don’t talk “at”

72. Tap into the power of the Linkerati

73. Enjoy personal conversations

74. In front of your entire customer base Remember us? 

75. Have Some Fun

76. Are there two of you? That’s ok…

79. [email_address] Twitter: @SEOmom SPECIAL09 ($200 discount on annual SEOmoz PRO membership)