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Find the job through
    Social media
    Malmö Högskola 15 Nov
Leif Kajrup | @liffeman
Finding the job through social media
Finding the job through social media
Finding the job through social media
Finding the job through social media
Social Media?
Blog            Microblog        Forum

                                    Social network
              IRC


Wiki                        Mashups
           Bookmark
                                      Images

IM                      RSS
       Crowdsourcing
                                               Video
                               VR
Blog            Microblog        Forum

                                    Social network
              IRC


Wiki                        Mashups
           Bookmark
                                      Images

IM                      RSS
       Crowdsourcing
                                               Video
                               VR
It’s all about the conversation
Blog            Microblog        Forum

                                    Social network
              IRC


Wiki                        Mashups
           Bookmark
                                      Images

IM                      RSS
       Crowdsourcing
                                               Video
                               VR
Employees                      Journalist’s

              Friends     Citizens

                                             Family

Neighbour's     Customers
                             Co-workers
 The guy on the bus
                                      Acquaintances
              Investors
                                     Colleagues
Employees                      Journalist’s

              Friends     Citizens

                                             Family

Neighbour's     Customers
                             Co-workers
 The guy on the bus
                                      Acquaintances
              Investors
                                     Colleagues
Employees                      Journalist’s

              Friends     Citizens

                                             Family
                Customers
        Individuals
Neighbour's
                             Co-workers
 The guy on the bus
                                      Acquaintances
              Investors
                                     Colleagues
Social media is NOT about the
     technical evolution
Social Media is an expression of
 our behaviour and our needs
We’re building campfires




http://www.flickr.com/photos/pasukaru76/
What’s happening?
Everything is connected
Everything is connected
Everything is connected
Everything is connected
Everything is available
Everything is in real time
Everything is in real time
Everything is in real time
Everything is in real time




                        LIVE!
Everything is mobile
Everything is mobile
Everything is mobile
What’s in it for me?
20% finds the new job through
  internet and social media



                        Source: Trygghetsrådet, Jan 2012
Privacy


Do you think a prospective
employer has the right to
view your social networking
pages when deciding
whether to employ you?
(% No)



                              Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Privacy


Do you think a prospective
employer has the right to
view your social networking
pages when deciding                   55%
whether to employ you?
(% No)



                              Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Search


Would you be more
inclined to search for jobs
via social media than
traditional methods
(e.g., newspaper advertisements, online job
boards, or recruitment companies)?

(% Yes)


                                              Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Search


Would you be more
inclined to search for jobs
via social media than
traditional methods
                                                    30%
(e.g., newspaper advertisements, online job
boards, or recruitment companies)?

(% Yes)


                                              Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Decisions



Do you use your social media
network when making career/
employment decisions?
(% Yes)




                               Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Decisions



Do you use your social media
network when making career/
employment decisions?                 41%
(% Yes)




                               Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Importance



How important is it to you that
your employer organization
has a social media presence?
(% Important)




                                  Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Importance



How important is it to you that
your employer organization
has a social media presence?
                                          29%
(% Important)




                                  Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
You are a brand
You are a brand



  ME Inc.
You are a brand



                ME Inc.
A promise to friends. To future employers. To society.
It’s all about trust
How?

Be found or referred
How?

Be found or referred          Demonstrate value
How?

Be found or referred             Demonstrate value

                  Demonstrate intellectual capital
How?

Be found or referred             Demonstrate value

                  Demonstrate intellectual capital

 Demonstrate a vision
How?

Be found or referred             Demonstrate value

                  Demonstrate intellectual capital

 Demonstrate a vision




    Show that you’re ethical… trustworthy
How?

Be found or referred             Demonstrate value

                  Demonstrate intellectual capital

 Demonstrate a vision

                   Show that others took a chance

    Show that you’re ethical… trustworthy
The reality of recruitment
The reality of recruitment

‣ Hiring manager opens requisition
The reality of recruitment

‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
The reality of recruitment

‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
The reality of recruitment

‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
The reality of recruitment

‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
The reality of recruitment

‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
 ‣ What if this guy is a bad hire?
The reality of recruitment

‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
 ‣ What if this guy is a bad hire?
 ‣ What if the new boss thinks increasing our overhead was a bad move? (no
   one ever got fired for cutting $)
The new jobhunt
The new jobhunt

‣ …is about being found more than busting your way in.
The new jobhunt

‣ …is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the
  likelihood of being found by the right people.
The new jobhunt

‣ …is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the
  likelihood of being found by the right people.
‣ Be trusted and be recommended, rather than an intruder on a
  mission.
The new jobhunt

‣ …is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the
  likelihood of being found by the right people.
‣ Be trusted and be recommended, rather than an intruder on a
  mission.
‣ In the interviewing process, your footprint is confirmation of trust
  (or distrust). It seals the deal!
Don’t

pretend to be someone you’re not
Don’t

pretend to be someone you’re not

                   publish all you images for all to see
Don’t

pretend to be someone you’re not

                    publish all you images for all to see


be the guest that never   leaves the party
Don’t

pretend to be someone you’re not

                    publish all you images for all to see


be the guest that never   leaves the party
                    write mean or nasty things
Don’t

pretend to be someone you’re not

                    publish all you images for all to see


be the guest that never   leaves the party
                    write mean or nasty things

          lie
Don’t

pretend to be someone you’re not

                    publish all you images for all to see


be the guest that never   leaves the party
                    write mean or nasty things

          lie
                                     just wait…
Do

share your knowledge
Do

share your knowledge
                        ask questions
Do

share your knowledge
                               ask questions
     engage in conversations
Do

share your knowledge
                               ask questions
     engage in conversations

                 think twice before you post
Do

share your knowledge
                                 ask questions
      engage in conversations

                   think twice before you post

 go to the party
Do

share your knowledge
                                 ask questions
      engage in conversations

                   think twice before you post

 go to the party
                        create attention
The tools
Finding the job through social media
Twitter in swedish

No. of users with at least 1 tweet:        299 000
No. of Active* users in swedish:           171 000
No. of ”Most active”**:                    53 000

*at least one tweet the last 30 days
** average 1 tweet per day

Source: Twittercensus 2012 by Intellecta
Use Twitter to extend your reach
Finding the job through social media
Facebook statistics

1 billion active users -14 sept 2012
Source: newsroom.fb.com 2012-09-14




543 million mobile users
Source: socialbakers.com 2012-08-13
Facebook users

No. of users (Country)
1. USA                                167 552 020   54,01%
2. India                              60 279 340    5,14%
3. Brazil                             60 251 160    29,96%
4. Indonesia                          50 148 660    20,64%
5. Mexico                             39 116 500    34,78%
…
213. Vatican City                     20            2,41%
Source: Socialbakers.com 2012-10-22
Facebook users

In Sweden
Total Facebook Users:                        4 895 760
Penetration of population:                   53,95%
Position in the list:                        37
Penetration of online population:            58,30%
Average CPC:                                 $0.66
Average CPM:                                 $0.15
Source: Socialbakers.com 2012-11-14
Use Facebook to connect
Finding the job through social media
Statistics

154 727 127 users worldwide

In Sweden
Total LinkedIn Users:                              1 010 698
Penetration of population:                         11,14%
Placering:                                         21
Penetration of online population:                  12,04%
Source: Socialbakers.com 2012-10-22
Use Linkedin to earn trust
     and reputation
Finding the job through social media
Statistics

   60 hours of video is uploaded every minute
       One hour of video every second
        More then 4 billion views per day
 On one month, more clips are being uploaded to
YouTube then the 3 biggest TV-networks in US has
        produced over the last 60 years
Use YouTube to show yourself
Finding the job through social media
Google+ statistik

400 million accounts worldwide
100 million monthly active users
Source: Vic Gundotra 2012-09-17 https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5
Use Google+ to promote yourself
How about the recruiters?
Finding the job through social media
Finding the job through social media
Finding the job through social media
Finding the job through social media
Be the brand



ME Inc.
Be the brand



     ME Inc.

What is your tagline?

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Finding the job through social media

  • 1. Find the job through Social media Malmö Högskola 15 Nov
  • 2. Leif Kajrup | @liffeman
  • 8. Blog Microblog Forum Social network IRC Wiki Mashups Bookmark Images IM RSS Crowdsourcing Video VR
  • 9. Blog Microblog Forum Social network IRC Wiki Mashups Bookmark Images IM RSS Crowdsourcing Video VR
  • 10. It’s all about the conversation
  • 11. Blog Microblog Forum Social network IRC Wiki Mashups Bookmark Images IM RSS Crowdsourcing Video VR
  • 12. Employees Journalist’s Friends Citizens Family Neighbour's Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
  • 13. Employees Journalist’s Friends Citizens Family Neighbour's Customers Co-workers The guy on the bus Acquaintances Investors Colleagues
  • 14. Employees Journalist’s Friends Citizens Family Customers Individuals Neighbour's Co-workers The guy on the bus Acquaintances Investors Colleagues
  • 15. Social media is NOT about the technical evolution
  • 16. Social Media is an expression of our behaviour and our needs
  • 24. Everything is in real time
  • 25. Everything is in real time
  • 26. Everything is in real time
  • 27. Everything is in real time LIVE!
  • 31. What’s in it for me?
  • 32. 20% finds the new job through internet and social media Source: Trygghetsrådet, Jan 2012
  • 33. Privacy Do you think a prospective employer has the right to view your social networking pages when deciding whether to employ you? (% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 34. Privacy Do you think a prospective employer has the right to view your social networking pages when deciding 55% whether to employ you? (% No) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 35. Search Would you be more inclined to search for jobs via social media than traditional methods (e.g., newspaper advertisements, online job boards, or recruitment companies)? (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 36. Search Would you be more inclined to search for jobs via social media than traditional methods 30% (e.g., newspaper advertisements, online job boards, or recruitment companies)? (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 37. Decisions Do you use your social media network when making career/ employment decisions? (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 38. Decisions Do you use your social media network when making career/ employment decisions? 41% (% Yes) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 39. Importance How important is it to you that your employer organization has a social media presence? (% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 40. Importance How important is it to you that your employer organization has a social media presence? 29% (% Important) Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
  • 41. You are a brand
  • 42. You are a brand ME Inc.
  • 43. You are a brand ME Inc. A promise to friends. To future employers. To society.
  • 45. How? Be found or referred
  • 46. How? Be found or referred Demonstrate value
  • 47. How? Be found or referred Demonstrate value Demonstrate intellectual capital
  • 48. How? Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision
  • 49. How? Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that you’re ethical… trustworthy
  • 50. How? Be found or referred Demonstrate value Demonstrate intellectual capital Demonstrate a vision Show that others took a chance Show that you’re ethical… trustworthy
  • 51. The reality of recruitment
  • 52. The reality of recruitment ‣ Hiring manager opens requisition
  • 53. The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first
  • 54. The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards
  • 55. The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes
  • 56. The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes ‣ Hiring manager often may not move forward
  • 57. The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes ‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire?
  • 58. The reality of recruitment ‣ Hiring manager opens requisition ‣ HR sends to internal audiences first ‣ Externally, goes to traditional job boards ‣ Recruiters drown in resumes ‣ Hiring manager often may not move forward ‣ What if this guy is a bad hire? ‣ What if the new boss thinks increasing our overhead was a bad move? (no one ever got fired for cutting $)
  • 60. The new jobhunt ‣ …is about being found more than busting your way in.
  • 61. The new jobhunt ‣ …is about being found more than busting your way in. ‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
  • 62. The new jobhunt ‣ …is about being found more than busting your way in. ‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people. ‣ Be trusted and be recommended, rather than an intruder on a mission.
  • 63. The new jobhunt ‣ …is about being found more than busting your way in. ‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people. ‣ Be trusted and be recommended, rather than an intruder on a mission. ‣ In the interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!
  • 64. Don’t pretend to be someone you’re not
  • 65. Don’t pretend to be someone you’re not publish all you images for all to see
  • 66. Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party
  • 67. Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party write mean or nasty things
  • 68. Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party write mean or nasty things lie
  • 69. Don’t pretend to be someone you’re not publish all you images for all to see be the guest that never leaves the party write mean or nasty things lie just wait…
  • 71. Do share your knowledge ask questions
  • 72. Do share your knowledge ask questions engage in conversations
  • 73. Do share your knowledge ask questions engage in conversations think twice before you post
  • 74. Do share your knowledge ask questions engage in conversations think twice before you post go to the party
  • 75. Do share your knowledge ask questions engage in conversations think twice before you post go to the party create attention
  • 78. Twitter in swedish No. of users with at least 1 tweet: 299 000 No. of Active* users in swedish: 171 000 No. of ”Most active”**: 53 000 *at least one tweet the last 30 days ** average 1 tweet per day Source: Twittercensus 2012 by Intellecta
  • 79. Use Twitter to extend your reach
  • 81. Facebook statistics 1 billion active users -14 sept 2012 Source: newsroom.fb.com 2012-09-14 543 million mobile users Source: socialbakers.com 2012-08-13
  • 82. Facebook users No. of users (Country) 1. USA 167 552 020 54,01% 2. India 60 279 340 5,14% 3. Brazil 60 251 160 29,96% 4. Indonesia 50 148 660 20,64% 5. Mexico 39 116 500 34,78% … 213. Vatican City 20 2,41% Source: Socialbakers.com 2012-10-22
  • 83. Facebook users In Sweden Total Facebook Users: 4 895 760 Penetration of population: 53,95% Position in the list: 37 Penetration of online population: 58,30% Average CPC: $0.66 Average CPM: $0.15 Source: Socialbakers.com 2012-11-14
  • 84. Use Facebook to connect
  • 86. Statistics 154 727 127 users worldwide In Sweden Total LinkedIn Users: 1 010 698 Penetration of population: 11,14% Placering: 21 Penetration of online population: 12,04% Source: Socialbakers.com 2012-10-22
  • 87. Use Linkedin to earn trust and reputation
  • 89. Statistics 60 hours of video is uploaded every minute One hour of video every second More then 4 billion views per day On one month, more clips are being uploaded to YouTube then the 3 biggest TV-networks in US has produced over the last 60 years
  • 90. Use YouTube to show yourself
  • 92. Google+ statistik 400 million accounts worldwide 100 million monthly active users Source: Vic Gundotra 2012-09-17 https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5
  • 93. Use Google+ to promote yourself
  • 94. How about the recruiters?
  • 100. Be the brand ME Inc. What is your tagline?