Sourcing Mobile Games in 2014 (Yuri Jang, Manager, NEXON)

1. Sourcing Mobile Games in 2014

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Titles Launched
18
Revenue Growth (Jan to Dec)
+100%
Nexon Korea Mobile in 2013 - Act 1

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Only Midcore Non-Platform on Top 10
Nexon in Mobile 2014 - Act 2

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Continuous Long Term Live Operations
LOH Post-Launch KPI Trends
(DAU, Revenue)

5. Sourcing focus in 2014
High retention game with strong
built-in social features

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Three Ways to Partner With Nexon
NPC Publishing Investment

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NPC Overview

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NEXON & Partners Center Programme
8
Independent mobile developer incubation programme
• Currently 14 game developers, 1 mobile backend provider
• 6 in Seolleung / 9 in Pangyo
• 6 companies have “graduated”
• Enter publishing relationships and/or provide general business support
• Free office space
• Free legal advice & misc consulting
• Access to cloud services, discounts on software
• Ability to use Nexon cafeteria
No regular paperwork, no reporting to Nexon

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9
NPC Seolleung Center
• Opened in May 2012, currently 6 developers

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10
• Opened in September 2013, currently 9 developers
NPC Pangyo Center

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11
Open Pangyo Center II in 2nd Half of 2014
• Improve developer experience
• Create space for solo developers
• Expand services for start-ups
• Increase meeting space
NPC 2014

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Publishing with Nexon

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PC Online Style Live Operations
Extensive Closed Beta Testing Live Chat between GMs and Users

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Nexon Marketing Platform
NexonPlay Friends Nexon PlayLock PC Cross Promotion
Gamer Focused Marketing

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• Server development support
• Operation tool development
• 3rd Party SDK integration
• Critical QA & security
• Analytics tools
Technical Support

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Misc Support
Sound FX support, and much more!

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NPC
Evaluation Process
Publishing
Company Introduction (History, Team Intro)
Game Introduction (Include screenshots, videos, test build, design doc)
npc@nexon.co.kr m.source@nexon.co.kr
Review Materials
1st Meeting
Internal Discussion & Greenlight
Internal Test
1st Meeting
PM Meeting
Tech Review
Contract
Greenlight

18. Thank you.
Q & A.