[2013 GAME-NEXT : ALL STARS] Mobilize Your Games in China : yodo1, Andy lee

1. Mobilize Your
Games in China
Company Overview
Confidential. © YODO1. All rights reserved.

2. China, the Biggest Smartphone Market
China Smartphone Market:
200M now, 500M
by end of 2013
China Now The China App Sessions 74% of Chinese
World’s Largest Up 1126% Over Smartphone Users
Smartphone Market Last Year Download Games
Confidential. © YODO1. All rights reserved.

3. Challenges or Western Developers
Monetization Distribution
CHINA AD NETWORKS & NEW MODELS ENHANCED DISTRIBUTION
Mobile
Games
1-STEP PAYMENT SOCIAL NETWORKS INTEGRATION
IP and Brand Protection Localization / Cultural Adaptation
Reclaim user base from unauthorized Cultural adaptation requires market
& pirated versions of your game insight, not just language translation
Confidential. © YODO1. All rights reserved.

4. The Yodo1 Solution
Featured Partners
Confidential. © YODO1. All rights reserved.

5. The Yodo1 API/SDK Technologies
SDK SDK
SDK In-Country
Ad Distribution and
Operations
SNS Networks Payment
IP and Brand
Enforcement
Yodo1
Community
Platform
Data Analytics
SDK
Yodo1 App ID Smart
Aggregates all SNS, Cross
Translation
Ad Networks, analytics Games
In-Country
Promotions
SDK Operations
Confidential. © YODO1. All rights reserved.

6. Yodo1 Community Platform
Building a Community of Players Inside Each Game to:
Discuss
Gameplay and Tactics
Share
Screenshots and Achievements
Find
Friends and Players
Discover
More Games
Confidential. © YODO1. All rights reserved.

7. Yodo1 Community Platform
Find other active
players
See what other
players are playing,
click to download
Player created
discussion topics
Screenshot sharing
with captions
Confidential. © YODO1. All rights reserved.

8. Game Studio Partnerships
SEPTEMBER NOW
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9. Key Metrics Growth
TOTAL USERS DAU MONTHLY REVENUE
10M $100K
520K+
1.5M
100K $10K
Sep Oct Nov Dec Sep Oct Nov Dec Sep Oct Nov Dec
Confidential. © YODO1. All rights reserved.

10. Yodo1 Platform Technologies
AD SDK SNS SDK COMMUNITY SDK
Federating Over a Dozen Major The most comprehensive Mobile Revolutionary embedded game
Chinese Ad Networks SNS SDK in China community platform never before
seen in the world
570M
users
750M
users
420M
users
Discuss Find
Gameplay and Friends and
Tactics Players
500M
users
Share Discover
Screenshots and More Games
Achievements
Confidential. © YODO1. All rights reserved.

11. One of the most featured publishers on iOS
#6 #3
OVERALL APPS FREE APPS
#1
FREE TOP FREE APPS
Featured by App Store
#1 #2
TOP PAID GAMES TOP PAID APPS
Confidential. © YODO1. All rights reserved.

12. One of the largest smartphone partner eco-systems in China
Distribution Partners Promotion Partners Ecosystem Partners
Confidential. © YODO1. All rights reserved.

13. Thought Leader for Chinese Mobile Gaming
I have read your article on Gamasutra on '5
things every mobile game developer should
know about Chinese players' and I am
impressed by the content and your responses
to the comments.
- Moscato Software
Over 150 Game Studios has contacted Yodo1
It was perfect to read this article, because
in the past 4 months
we are almost finishing our IOS Version of
our game EMPIRE (just won the price for
"Best European Browser Game"). Maybe Monthly column on Gamasutra on China
we can start a partnership :) What do we mobile gaming market
need to start a partnership with you?
Over 100k search results for Yodo1 on Google
- Good Game Studios
Confidential. © YODO1. All rights reserved.

14. Executive Team
Henry Fong Marcus Chan Spencer Liu
CEO CTO Chief Product Officer
• Co-founder of an US$80m listed • Microsoft Greater China Technology • Product strategy and usability expert
venture fund in 2000 Director
• Co-Founder and head of product
• Co-founder of Asia Market • 16 years of hands on design, development of HighGear Media
Accelerator that has helped 60+ US development and architecture • Veteran in branding and marketing
tech companies expand into Asia experience for gaming companies
• Technology Leadership Roles in • Key architect in the AMS3 trading
Microsoft & Brocade system for the Hong Kong Stock
Exchange and HSBC ban’s retail
• Passionate gamer for over 25 years system
Confidential. © YODO1. All rights reserved.

15. Executive Team
Chen Shuo Will Chung James LaLonde
Director of Mobile Creative Director Head of International
Development Business
• Founding member and GM of Shouji • Award-winning experience in digital • Generated over US $2.0 Billion in
Mobile Entertainment film postproduction and computer- revenue for tech companies in Asia
generated animation. Pacific
• Managed mobile games development
for over 200 mobile games for top • Selected as the top-10 film • Established over 175 distribution
gaming companies including EA, production teams in China partnerships
PopCap, Konami, THQ, Sony, Namco
• Top 25 most influential animation • Closed over 80 OEM contracts with a
Bandai and Tencent
teams in Asia minimum value of $1M USD
• Leader in testing and cross-platform
porting • Author of top-selling Japanese
business book
Confidential. © YODO1. All rights reserved.

16. Singtel Innov8 to lead Yodo1 Series A Round
ROUND SIZE:
US$6 Million
LEAD INVESTOR
SingTel Innov8
USE OF PROCEEDS
Accelerate expansion of Yodo1 API platform features
Establish IDC infrastructure to support thousands of
game titles & tens of millions of users @ sub-second performance
Expand marketing & channel distribution of Yodo1 powered
games in China
General Operating Capital
Confidential. © YODO1. All rights reserved.

17. Thank you.
Confidential. © YODO1. All rights reserved.