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Marknadsföring i den digitala eran
             2008-04-10
Annika Lidne

‣Tidigare VD för ett antal
bolag inom reklam, internet,
publishing  IR
‣ Jobbar idag som konsult
inom affärsutveckling,
internet  sociala medier
affärer




teknik         kommunikation
Från massmedia till
   mikromedia

16-17 April 2008,
Berns, Stockholm
smart samarbete

www.dashnotes.se
Vad händer i
mediavärlden?
Prognos:
Internet enskilt
största medium
2008.
Trendbrott 2007
Trendbrott 2007


‣ Dagspress        -1,8%

‣ Expressen        -7,2%

‣ Aftonbladet      -6%

‣ Sveriges Radio   -2,5%

‣ Damernas Värld   -10%

‣ Slitz            -20%
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