A Small Scottish Library Service Joins the Global Community
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The document discusses East Renfrewshire Library & Information Service's (ERLIS) adoption of Web 2.0 and Library 2.0 technologies to remain relevant in the 21st century. It highlights challenges faced, such as negative perceptions and budget constraints. ERLIS created Facebook pages for libraries, educated staff, and saw positive outcomes like increased awareness and attendance. Future plans include a local history wiki, bookgroup blogs, and using new equipment for podcasting. The conclusion states public libraries must build virtual spaces to connect and collaborate with their communities.
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A Small Scottish Library Service Joins the Global Community
- 2. To discuss... Demonstrate the value of adopting Web 2.0 and Library 2.0 in a public library context. The ongoing journey of East Renfrewshire Library & Information Service (ERLIS) as it becomes more Web 2.0 compatible. Highlight challenges encountered and offer solutions for the future.
- 3. Traditional role of the Public Library Based on Public Library Manifesto (International Federation of Library Associations and Institutions, 2005).
- 5. The end is nigh...? “ The library’s information provider crown is slipping . Justifiably or not, today libraries are increasingly viewed as outdated , with modern, Internet-based services, such as Amazon and Google, looking set to inherit the throne ” (Chad & Miller, 2005, p.4).
- 6. The end is nigh...? Myriad opportunities to gain access to information and interact with others on a global scale... But only for those who understand how to navigate through this weird and wonderful virtual world!
- 10. Where do libraries fit in? Web 2.0 offers public libraries an opportunity to remain relevant to the lives of 21 st century users, enabling them to occupy a space within their virtual world. (Curran et al, 2007, p. 296). “ The internet represents a modern day ‘public sphere’, much like the public library; a place where citizens can come together to challenge political views and promote democracy” (Habermas, 1989; Mided, 2000).
- 15. Our Vision
- 17. Consultation Period ERLIS Bespoke Evaluation Matrix (2008) Scoring Key: 1= least suitable; 5 = most suitable. Evaluation Matrix Setup & Usability Privacy Settings Free from Advertising Library Suitability Overall Popularity Total Score Overall Ranking Facebook 3 4 4 5 5 21 1 MySpace 3 3 1 2 4 13 3 Bebo 4 4 2 3 3 16 2
- 20. Creating the pages Basic page layout can be online in 10 minutes. Fill out templates and upload photos. Step by step guide in paper.
- 21. Ongoing Development of pages Observe how users interact with the pages and evaluate, review and implement changes.
- 23. ERLIS Facebooks pages Busby Library Facebook Page ERLIS central hub page
- 27. Testimonials “… they [ERLIS] are opening up the discussion, encouraging community spirit and making the organisation that bit more approachable” Andrew Thomson, Internet Consultant (quoted in MacLeod, 2008).
- 29. Coming Soon Local History Wiki Using PBWiki / Wet Paint Bookgroup Blogs Using Blogger / Wordpress East Renfrewshire TV (ERTV) Using Plasma screen network and PC desktops.
- 30. Conclusion Public libraries will continue in physical locations but in the modern ITC landscape there is a need to build interactive and participative virtual locations to: We hope our experiences have shown that despite budget constraints and very little other resources it is possible for every library service to join the global community and reap the rewards of punching above their weight. connect, collaborate and contribute to the collective intelligence of the local community .
- 31. THANK YOU Christine Rooney-Browne [email_address] www.libraryofdigress.wordpress.com Anthony Browne [email_address]
Notas do Editor
- Once we had decided SNS would be our first venture into web 2.0 we had to decide which platform to use. To do this we developed a matrix which ranked sites on a number of criteria.With 11.7M users in the UK, dedicated library profiles, clear privacy setting and less advertising Facebook proved a clear winner for us.Using a free web resource such as Facebook did throw up a few ethical issues which needed to be addressed before we were happy to continue.
- Facebook make their money through 3rd party advertising and although these did not appear directly on the pages we wanted to ensure our trust and impartiality would never be in doubt so I worked with the legal team at ER to create a clear statement which reinforced that any ads encountered when on the platform were not endorsed in any way by our service. This wording has since been used by a number of other authorities in the UK.Privacy was another issue we wanted to have a clear message on and we added links on every page to the UK governments safe surfing guidelines and also Facebooks own privacy help and settings sections.
- Facebook also allows us unique opportunities to target non-library users in our area. A recent event with bestselling author Jodi Picoult led us to try out Facebook Social Ad capabilities.We did a search for users in our area who had specified Jodi Picoult as one of their favourite authors or one of titles as their favourite book. This narrowed our 11.7M UK users down to just 400 people, we then placed the ad you see on screen on their homepages for the 2 weeks prior to the event. This lead to 320 impressions on users pages which had the full event details and then another 6 click throughs for more details.The final event attendance was 270 people and the total cost of this targeted ad campaign?????? $2.53 cents USD
- Some of the positive outcomes we have achieved so far is a general increased awareness. Since we launched in January I have helped another 16 local authorities in the UK with advice and information about setting up their own Facebook pages.We have gained fans from all over the UK, Australia, USA, Saudi Arabia and even here in Canada.We have also gained national and local press and numerous links from blogs etc.
- Our journey into web2.0 is on going and we currently have some more projects in the pipelines.Conversion of our static local history website into a collaborative community project using more free web resources such as wetpaint or PBWiki. Our local historian deals with many enquiries from local people and people across the world who are conducting research into their family history and at the moment it is a one way process with her giving out information to queries. In the future we hope to be able to ask those making enquiries to submit their findings and research on their own pages within this project and this will allow us to create an organically growing social record of our community. Local history groups will also be given thjeir own sections to record their findings.Our bookgroup blog on free blog generators such as blogger or wordpress will allow members of our community who are either housebound or time poor to join our bookgroups and submit their opinions online, these will then be included in the discussion when the physical bookgroup meets in library and the findings will be archived on the website to create a bank of reviews and opinions.We also aim to further develop our ERTV and include RSS feeds for new titles, news, promotions and events which can also be downloaded onto ipods.