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QR Codes Rock the Library on Your Phone
1. QR CODES ROCK THE LIBRARY ON
YOUR PHONE
http://www.flickr.com/photos/clevercupcakes/4397152402/
MEREDITH FARKAS
2. 2D Barcodes
โขQR (Quick Response) codes โ most common.
โขScan to access information or take action
โขPull up text content
โขDial a phone number or send a txt
โขPull up a web page
โขPulls up images or video
โขPulls up a poll or survey
โขNeed a QR code reader.
4. QR Codes
โขVery big in Japan, growing in use in Europe. Not as big in
U.S. yet.
โขIn U.S. mainly see on products, museums, real estate ads.
http://www.flickr.com/photos/smellit/4591783567/
63. TIPS
โข Your QR code should send the user to mobile-
optimized content
โข Offer incentives (contest, bonus content, etc.) to
increase adoption.
โข Provide instruction and recommend readers
โข Donโt use proprietary barcode generators that
require a specific reader
โข Make sure the QR code actually works before
printing it
โข If you use color, make sure there is sufficient
contrast
64. Questions?
Find me at
meredith.wolfwater.com/wordpress
mgfarkas (at) gmail.com
flickr, twitter: librarianmer
facebook: meredithfarkas
http://www.flickr.com/photos/trucolorsfly/2401196653/
Slides and links at
http://meredithfarkas.wetpaint.com