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Do brands need to use digital channels such as social? ,[object Object],[object Object]
Consider relationships brand “ customer” customer action brand action channels & tools
Brand actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools for your toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can digital data help you be creative? ,[object Object],[object Object],[object Object]
Calvin Klein: what we find out about their brand, customers and competitors?
Some tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some insights? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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