1. The Application of
Applications.
© Liam Thorpe-Young 2013

2. What is an Application?
“A Program Designed for End Users”
“...Causes a Computer to Perform Useful Tasks”
Desktop.
Mobile.
© Liam Thorpe-Young 2013

3. The Transition
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4. Changing Times
Hardware Improves.
Greater Functionality.
Smaller Package.
No Longer Limited to the ‘PC’
© Liam Thorpe-Young 2013

5. Reasons For Change
Growth Of Mobile Devices.
Contracts.
Culture.
© Liam Thorpe-Young 2013

6. Reasons For Change
For Speed.
Fun & Entertaining.
Adverts.
Inexpensive.
© Liam Thorpe-Young 2013

7. Reasons For Change
Desktop Applications - Feature Full
vs
Mobile Applications - Feature Appropriate
© Liam Thorpe-Young 2013

8. The Forcing
Microsoft, Apple Merging Mobile and Desktop OS.
© Liam Thorpe-Young 2013

9. Its About Experience
Weighted Towards User Experience
Apple's "skeuomorphic" Design
Common Design Patterns
© Liam Thorpe-Young 2013

10. Why So Popular?
Developers
Smart Data
Target Audience
Analytics
Simple Design Patterns
Mass Market
...
End Users
Ease of Use
Anywhere Computing
Fun
...
© Liam Thorpe-Young 2013

11. Changing Times
A ‘PC’= Mobile
Have a More Personal and Intimate Connection
than any Computer Ever Has.
© Liam Thorpe-Young 2013

12. The Now
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13. The Fact
65%
▼
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14. The Fact
▲
50,000,000,000
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15. The Fact
1/2
2012
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16. Mobile Platform Market Share 2012
2.7%
18.8%
64.1%
http://www.gartner.com/newsroom/id/2120015
© Liam Thorpe-Young 2013

17. App Revenue 2012
4%
74%
20%
http://techland.time.com/2013/04/16/ios-vs-android/
© Liam Thorpe-Young 2013

18. App Download Share 2012
0.3%
40%
40%
http://www.research2guidance.com
© Liam Thorpe-Young 2013

19. Market Trends?
Games
Office Collaboration
Health
Pre-Teen
Education
© Liam Thorpe-Young 2013

20. How Do We Use Them?
Micro-Tasking
Locality
‘Bored’
3 Step Rule
App Hopping
© Liam Thorpe-Young 2013

21. Money Models
Free
Freemium - Free with In App Purchases
Subscriptions
Adverts & Advert Removal
Premium
© Liam Thorpe-Young 2013

22. The Future
© Liam Thorpe-Young 2013

23. Interesting Future
U.S. Department of Defense Approves
iOS 6 Devices for Military Networks
© Liam Thorpe-Young 2013

24. Where Will It End?http://static5.businessinsider.com
© Liam Thorpe-Young 2013

25. Where Will It End?http://www.techoftomorrow.com
© Liam Thorpe-Young 2013

26. © Liam Thorpe-Young 2013