Ikea Tampines Restaurant

PROJECT 1:
IKEA TAMPINES
RESTAURANT
Chung Li Min

Problem statement
Ikea
Shop for products Restaurants & Shop for products
Café
Entrance Exit
http://www.ikea.com/ms/en_SG/the_ikea_story/the_ikea_store/practical_tips.html
#/link5

• Ikea’s route is created to be a maze to get people to stay longer.
However, you are a café patron you went there for food but you
have to walk a long way out.

• What can you do to solve this problem? Can we relocate the Ikea
restaurant / implement a new outlet for Ikea restaurant?

• Or create a new dining experience for them?

Ikea floorplan?
• Intention: is to keep customers in store longer, as long as
they could.

• It makes the customers feels compelled to pick up a few
extra impulse purchases.

Living i
room Kitchen Bedroom
i
i
i i

Living
room i shortcut
Smaland storage Dining
playroom i
Escalator
(Entrance)
& lift i
i Wardrobes
Toilets/ & storage
phones shortcu
t
Staircase To Level 3 shortcut i
& lift Market
hall
workspace
Children’s
Ikea restaurant & Café i ikea

Ikea business
• At IKEA, their vision is to create a better everyday life for
the many people.

• Their business idea supports this vision by offering a wide
range of well-designed, functional home furnishing
products at prices so low that as many people as possible
will be able to afford them.

• As for their restaurant purpose is to allow the customers
to have a break and have their meal before continuing
with their shopping.

Questions asked?
• What is Ikea dining experience like?
• What kind of “Ikea style” in the restaurant?
• Where can it be instead of Ikea?
• What is the concept of it?
• What are the stakeholders’ view?
• Ikea objective for the restaurant?

Ikea Dining Experience
Idea 1
Furniture:
• Using Ikea’s products as the furniture for the
restaurant.
• Place Ikea’s products and promote them in the
restaurant along the path or where the patrons
seats.
Food:
• Ikea restaurant’s popular food. (eg: Sweden food
like meatballs and etc.)

Ikea Dining Experience
Ambience:
• Using warm lightings and give the customers a cozy feel so
that they will enjoy their food and will visit Ikea Tampines
restaurant the next time.

Architecture
• For instance, giving the customers a plain wall without textures
what will they feel in that place. What makes them satisfied and
appealed to eyes?

Location
• Is the location easily accessed by the customers? Where is the
satisfied location for them?

Understanding Ikea Tampines Restaurant
• Understand the users needs and wants before continuing
to design.

• Crafting survey to get feedbacks from the users then
further enhance the dining experience.

Draft Survey questions
1) Name, age, profession.
2) Do you live near Ikea Tampines? Yes/ No
3) How frequent do you visit Ikea Tampines’s restaurant? Daily/weekly/
monthly/ occasionally. Please elaborate.
4) If you were to rate the restaurant (0-worst, 5-excellent):
i. Atmosphere__
ii. Food__
iii. Architecture__
iv. Ambience__
v. Overall dining experience__
5) What improvements can be done to enhance the dining experience?
6) If it were to be relocate or franchised out, where would you want it to be?
i. What should be remains or replaces with new elements?____
Why?_____
(eg: atmosphere, ambience, architecture, food and etc.)

Improvised Survey Questions (Page 1)
Understanding Ikea Tampines Restaurant

Introduction:
Hi, I am student from Design for interactivity. I am doing this
survey for my project. It is regarding user-research for Ikea
Tampines restaurant. Please kindly give me your valuable
feedbacks for Ikea Tampines restaurant. It will roughly take
about 6 minutes of your time. Thank you.

1. About yourself

Name: Email Address:

Age Range:
o under 18
o 18-24
o 25-34
o 35-54
o 55+

Do you belong in any of the following profession?
o Design
o Food & Beverage
o Business
o None of the above

2. How frequent do you visit Ikea Tampines Restaurant?
o Daily
o Weekly
o Once in a month
o Once in 3 months
o Others (please specify):

3. How would you rate the Ikea Tampines restaurant?
(Provide a tick for each row)
Very Satisfied Neutral Dissatisfied Very
Satisfied Dissatisfied
Atmosphere
Ambience
Food
Architecture
Location
Overall
Dining
Experience

Improvised Survey Questions (page 4)
4) In your opinion, which of the following could provide you a satisfying
dining experience? (Tick all that applies)

ATMOSPHERE- In your opinion, which will be the suitable and satisfied
atmosphere?
 Placement of the furniture
 Layout of the restaurant
 Environment
 Sound (music played etc.)
 Others (please specify):

AMBIENCE- In your opinion, which will be the suitable and satisfied ambience?
 Soft lighting (dim light , warm light)
 Bright lighting (white light)
 Signage (menu board etc.)
 Seating (different seating plans)

FOOD- In your opinion, which will be the suitable and satisfied food?
 Swedish Meatballs
 Chicken Wings
 Najad Salmon
 Fish & Chips meal

ARCHITECTURE- In your opinion, which will be the suitable and satisfied
architecture?
 Furniture (tables, chairs etc.)
 Wall structures (shapes, colours etc.)
 Flooring (tiles, textures etc.)

LOCATION- In your opinion, where is a suitable and satisfied location
for the restaurant?
 Inside Ikea at the right side of the Entrance
 Outside of Ikea at the left side of the Exit
 Outside of Ikea nearby shop houses, shopping malls.

5) Any suggestions you would recommend for improvements to
enhance your dining experience:
Comments/ remarks
Atmosphere
Ambience
Food
Architecture

6) If the FOOD prices were to be changed due to the NEW DINING
EXPERIENCE. Will you still be willing to pay for the food?
o Yes
o No
o Depends, please elaborate:

Thank you for your valuable time and have a nice day!

Survey details
• For your information, the survey is still ongoing. This is
the survey link:
http://www.surveygizmo.com/s3/776695/Understanding-
Ikea-Tampines-Restaurant

• Currently, there is 26 people who did this survey.

• From their survey answers, it seems to have some
patterns however I cannot judge it now because it is still
ongoing and there will still be different answers coming in.

A few examples of similar answers
Atmosphere:How would you rate the Ikea Ambience:How would you rate the Ikea Food:How would you rate the Ikea
Tampines restaurant?(Provide a tick for Tampines restaurant?(Provide a tick for Tampines restaurant?(Provide a tick for
each row) each row) each row)
Satisfied Satisfied Satisfied
Neutral Neutral Satisfied
Neutral Neutral Satisfied
Neutral Neutral Neutral
Satisfied Very Satisfied Neutral
Very Satisfied Satisfied Neutral
Satisfied Satisfied Very Satisfied
Very Satisfied Very Satisfied Very Satisfied
Satisfied Satisfied Neutral
Satisfied Satisfied Very Satisfied
Satisfied Satisfied Neutral

A few examples of similar answers
Placement of the furniture:ATMOSPHERE- Layout of the restuarant:ATMOSPHERE- In Environment:ATMOSPHERE- In your
In your opinion, which will be the your opinion, which will be the suitable opinion, which will be the suitable and
suitable and satisfied atmosphere?:In and satisfied atmosphere?:In your satisfied atmosphere?:In your opinion,
your opinion, which of the following opinion, which of the following could which of the following could provide you
could provide you a satisfying dining provide you a satisfying dining a satisfying dining experience? (Tick all
experience? (Tick all that applies) experience? (Tick all that applies) that applies)
Layout of the restuarant Environment
Layout of the restuarant
Environment
Placement of the furniture Environment
Environment
Placement of the furniture Layout of the restuarant
Placement of the furniture Layout of the restuarant Environment
Environment
Environment
Environment

Placement of the furniture

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