Blog intelligence – mining the social web

1. BlogIntelligence –
Mining the Social Web
Philipp Berger
Booth 2003

2. What is the Social Web?
■ Journalistic Networks (Weblogs)
■ Professional Networks (Xing, LinkedIn)
■ Personal Networks (Facebook)
■ Short-Message Services (Twitter)
■ Picture and Video Sharing
(Instagram, YouTube)
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3. Our Research Area
Knowledge Engineering for the Social Web
■ Personal opinions, discussions,
profiles, communities and networks
■ Our research focuses the generation of new beneficial knowledge out of
the Big Data of the Social Web
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4. The Blog-Intelligence Project
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■ Part of our Social Media Analysis
Research
■ Focuses on the blogosphere and its
surroundings
■ Explores the content and network to
derive new knowledge

5. Find and Collect Blogs
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■ Identify new blogs via link
traversal
■ Download all content and
semantic information (author,
title, date, …) to our local
database

6. Storing big blog data
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■ In-Memory Technology and Multi-Core Architecture
enable real-time analysis
■ Speeds up
■ Complex selection of most promising URLs
■ Analysis of billions of links
■ Analysis of unstructured text
■ Integrates users in an explorative process

7. Analysis
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■ The power of SAP HANA enables new and
fast analytics
■ Two analysis areas
■ content-oriented:
knowledge from raw texts
■ network-oriented:
knowledge through relations

8. Content-oriented Analysis
■ Personalized Search
■ tailor-made view on the blogosphere
■ What‘s up
■ monitor topics of highest interest (buzz)
■ Trends
■ Predict the next big thing by analyzing the history
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9. Network-oriented Analysis
■ Communities
■ find highly connected and similar people
■ Ranking
■ Who are the opinion leaders of the Social Web?
■ Information Spreading
■ explore start, end, and the entire flow of discussions
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10. ■ show hidden structures and give
new ways to explore social networks
Visualizing Knowledge
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11. Visualizing Knowledge
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■ Understand blogs by
viewing their ever-
changing
topical profile

12. ■ Help users to understand
and follow discussions
■ Visit Us to see more!
■ Booth Number 2003
■ http://www.blog-intelligence.com
Visualizing Knowledge
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