1. Online Advertising Strategies for Small Business National Pest Management Association East Coast Conference January 16, 2008
2. People are looking for you 82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on- and offline information. Of these, 61% made purchases. – TMP Directional Marketing Over 40% of all internet searches include a local qualifier such as city, state, zip code, etc. – Marketing Sherpa 2007
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5. How does it work? 1. Local Business Listings 2. Natural Listings 3. Sponsored Links 1 2 3 3
6. Local Business Listings 1 Local Business Listings are free but you have to claim your listing Google: https://www.google.com/local/add Yahoo: http://listings.local.yahoo.com MSN/Live.com https://ssl.search.live.com/listings
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8. “Natural Listings” 2 Search Engines are ultimate democracies. Your website’s placement is determined by other people linking to you. The more links you have, the higher you will rank. Where to get links for your site: Local Chamber of Commerce Local Newspaper website National Pest Management Association