16. Generating Revenue
in Today’s World
Assess Your New Business Efficiency at
https://www.surveymonkey.com/s/samaa
Assess Your Revenue Engine at
http://eba.bulldogsolutions.com
Christian Bernard
CEO, Bulldog Solutions Europe
cbernard@bulldogsolutions.com
+33 6 08 37 25 78
Notas do Editor
Finding ways to generate revenue has always been vital to firms.Yet the landscape has changed dramatically:With the advent of the internet, prospective buyers now get a view about their business issues, how others are tackling them, and assess potential vendors online without having to contact themWeb technologies and marketing automation software provide marketers with ways to attract target audiences and figure what matter to them which they didn’t dream of beforeThose techniques reduce the cost of generating new business so much, compared to conventional marketing and selling, that they have become a competitive advantage