Overview of key trends impacting the global and Israeli digital marketing and advertising sector, by Danny Cohen, Partner, Carmel Ventures. Presentation made at #MATI- Marketing & Ad:Tech Israel, February 11, 2014, Tel Aviv

1. MATI
February 2014

2. Carmel Ventures
• Early stage
• 4 Funds
• Working WITH companies with a real support system
• Strong focus on Advertising & digital media
Confidential | 2

3. What’s
Happening
in Digital
Advertising?
Source: IVC
Confidential | 3
• Big Data
• Multi Screen / Multi Platform
• Native
• Content
• Programmatic…

4. The death of the golf course…
Confidential | 4

5. Confidential | 5

6. Confidential | 6

7. • Algorithms and Big Data
• Content Marketing
• Performance Advertising
• Smart Video
Confidential | 7
The Excellence of Israel…

8. • Truly Personalized: Retargeting 2.0
What’s
coming…
Source: IVC
Confidential | 8
• Mobile is Everywhere (already here)
• Scalable Content
• Complete convergence across media