0 to 90 in 60

0 to 90 in 60 90 direct mail tips in just 60 minutes! Leah Eustace CFRE Fraser Green CFRE

Set the right goal ,[object Object],[object Object],[object Object],[object Object]

Be realistic about growth ,[object Object],[object Object],[object Object]

Set long-term direction ,[object Object],[object Object],[object Object]

Make sure everyone’s on the same page ,[object Object],[object Object],[object Object]

Offer donor choice… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrate channels ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get your data house in order ,[object Object],[object Object]

Put your year on a spreadsheet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Make a creative plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Make a critical path for each campaign ,[object Object],[object Object],[object Object],[object Object]

Case for Support ,[object Object],[object Object],[object Object]

Line up your people ,[object Object],[object Object],[object Object],[object Object]

Set your evaluation methods in advance ,[object Object],[object Object],[object Object]

“ Demographics are 2/3 of everything” David Foot ,[object Object],[object Object],[object Object],[object Object],[object Object]

Meet Jacqueline ,[object Object],[object Object]

Carrier envelope ,[object Object],[object Object],[object Object]

Letter ,[object Object],[object Object]

Reply coupon ,[object Object],[object Object],[object Object]

Business reply envelope ,[object Object],[object Object],[object Object]

Remember that older eyes prefer… ,[object Object],[object Object]

Count your I’s and you’s ,[object Object],[object Object],[object Object]

Write emotionally ,[object Object],[object Object],[object Object]

Our favourite fundraising maxim ,[object Object],[object Object]

Take as long as it takes ,[object Object],[object Object]

It’s direct mail, so be direct ,[object Object],[object Object],[object Object],[object Object]

Focus on benefits – not features ,[object Object],[object Object],[object Object],[object Object]

Positioning – the battle for the mind ,[object Object],[object Object]

Book Tip ,[object Object],[object Object],[object Object]

The success formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The offer – the reward ,[object Object],[object Object],[object Object],[object Object],[object Object]

Book Tip ,[object Object],[object Object]

Don’t crowd ,[object Object],[object Object],[object Object],[object Object]

Write like you speak ,[object Object],[object Object],[object Object],[object Object],[object Object]

Authentic copy ,[object Object],[object Object],[object Object]

Be very careful ,[object Object],[object Object],[object Object],[object Object]

Appeal to the senses ,[object Object],[object Object],[object Object],[object Object]

Book tip ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Passion is infectious.. ,[object Object]

Ease of reading ,[object Object],[object Object]

A picture is worth a thousand words ,[object Object]

Use a serif font ,[object Object],[object Object],[object Object]

Tell great stories ,[object Object]

Key Performance Indicators Donor Acquisition Cost ,[object Object],[object Object],[object Object]

Conversion rate ,[object Object],[object Object],[object Object]

Conversion Tip ,[object Object]

Conversion Tip ,[object Object],[object Object]

Gift frequency ,[object Object],[object Object],[object Object]

Renewal rate ,[object Object],[object Object]

Renewal Tip ,[object Object],[object Object],[object Object],[object Object],[object Object]

Active donor life expectancy ,[object Object],[object Object],[object Object]

Repeat donor investment ,[object Object]

Lifetime value - gross ,[object Object],[object Object]

Revenue to cost ratio ,[object Object],[object Object],[object Object]

Lifetime value - net ,[object Object],[object Object],[object Object]

Production ,[object Object],[object Object],[object Object]

Communicate with suppliers after the fact ,[object Object],[object Object]

You can save some money.. ,[object Object],[object Object]

Guinea pig? ,[object Object],[object Object]

Using photos ,[object Object],[object Object],[object Object]

Get thank you letters and receipts out quickly! ,[object Object]

Create a segmented fulfillment grid ,[object Object],[object Object],[object Object],[object Object]

Upsell ,[object Object],[object Object],[object Object]

Donors are starving to see ,[object Object],[object Object]

Test in each mailing! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Segment mailings ,[object Object]

Acquisition best practice ,[object Object],[object Object]

Donor engagement ,[object Object],[object Object]

Monthly donor conversion ,[object Object],[object Object]

Set a target.. ,[object Object]

Best monthly prospects include ,[object Object],[object Object]

[object Object],[object Object]

Make a communications plan ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Monthly Giving - Book Tip ,[object Object],[object Object]

It’s time to start a mid-level giving program ,[object Object],[object Object],[object Object]

Two keys for success ,[object Object],[object Object]

The legacy gift gold mine ,[object Object],[object Object]

Integrate! ,[object Object],[object Object]

Use a synergy ,[object Object],[object Object],[object Object]

Best legacy prospects include ,[object Object],[object Object],[object Object],[object Object]

Your direct mail donors are open to being cultivated ,[object Object],[object Object],[object Object],[object Object]

Best cultivation packages ,[object Object],[object Object],[object Object],[object Object]

Whew! We’re done! ,[object Object],[object Object],[object Object],[object Object],[object Object]

0 to 90 in 60

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0 to 90 in 60