Assignment D: Conceptual Map

1. Future. City. Life!
Assignment D: Conceptual Map

2. The project will be realized within a well-structured 5-day workshop.
What is happening today?
A Point of View &
Megatrends
Vision
Conceptual Map &
Storyboard
Visualization Finals
Monday, 7.10. Tuesday, 8.10. Wednesday, 9.10. Thursday, 10.10. Friday, 11.10.
Finals Vamos
Presentation of the
10 Finalists
Jury Voting
Audience SMS Voting
OPENING
Assignment D:
Conceptual Map
Assignment F:
Visualization
Assignment B:
Megatrends Information session
centred around the
Leuphana Semester
Information session
centred around your
Individual Major
Assignment C:
Vision
Assignment E:
Storyboard
Input C Plenum
Farah Daghistani
Avner de-Shalit
Jeffrey Pullicino
Daniel Libeskind
Michael Schuster
Feedback C Plenum
Input D Plenum Input F Plenum
FeedbackwithMentor
Feedback D and Input E
Plenum
Speech - Olaf Scholz
Input B Plenum
Demographic Change
Digitalization of Culture
Sustainable Habitat
Feedback B Plenum
Assignment A:
A point of view
Feedback A Plenum
12013-10-09 Assignment D Conceptual Map

3. During the orientation week six assignments, will lead you to your own vision
statement for the city of the future
Sixwell-structuredassignments
A – A point of view
B – Megatrends
C – Vision
Photograph five urban settings relevant to your character.
Then let your character comment (not:describe) the situation
in the frame
D – Conceptual Map
E – Storyboard
Summarize the main points of each speaker/trend. How will
these trends affect your character?
In 5 statements describe your program for a desirable future
for Leinwig in 2050. Please give your vision a title, and add a
short explanation to each statement.
Draw a one-page diagram of the elements and actors in
your city, visualizing their relationship with each other.
Find the most persuasive communication strategy for your
vision. Please give your presentation a logline first, then draw
a storyboard showing everything you want to present.
F – Visualization Produce a 90 sec video clip convincing the Leinwig City
Planning Council of your vision.
2013-10-09 Assignment D Conceptual Map 2

4. Operationalize your vision
1. Identify your stakeholders
2. Consider the challenges you have identified (B)
3. Put them into relationship
3

5. What to do?
Assignment D – Conceptual Map
Draw a one-page diagram putting the elements of your vision in relationship.
Upload your result on class2016 as a jpeg by 12.00.
2013-10-09 Assignment D Conceptual Map 4

6. Example 2 – Conceptual Map

7. Keynote Speech
6
Olaf Scholz
Mayor of Hamburg
since 2011
2013-10-09 Assignment D Conceptual Map

8. 7
Your Group Work Time: 10:00-12:00h
Submit your results to class2016 by 12:00h
Please be back for the keynote speech by Olaf
Scholz in HS2 at 12:00h
There will be a Live Stream in HS1, HS3, HS4
2013-10-09 Assignment D Conceptual Map
What next?