1. 11/17/08
the BAD
• Coffee and words
in same orientation
|
• Black text of words
in centre position,
The GOOD
blue text at sides
the GOOD vs the BAD
• Strong colour
contrast
• Cups smaller in
the BAD
the BAD
• Words flow nicely size
in straight line
upwards • Cups have more
details
|
|
• Handles of cups all
The GOOD
The GOOD
point towards the • Background is
right plain, does not
compete for
attention with figure
1

2. 11/17/08
• Gaps present
• “the CORPORATE between each
ladder” vertical line of words,
the BAD
the BAD
 Different font sizes but the viewer’s
but due to their mind is able to fill in
proximity people the missing
read the 3 words information to see
|
|
together the ladder.
The GOOD
The GOOD
• 1 coffee cup plus • Length of text
adjacent text seen as
associated increasing from left
to right
• Same hue of
the BAD
the BAD
contents in coffee
• Warm scheme cup but different
colour values show
• Enables viewer to different layers of
|
|
feel a sense of coffee
The GOOD
The GOOD
warmth • Contrast of hue of
background
2

3. 11/17/08
the BAD
the BAD
• Bright red: intense
warmth, fire, intense • Letter of text/
passion, strength rounded coffee cups
and courage
|
|
• Gentle and
The GOOD
The GOOD
• Brown: lots of spots soothing feeling
of brown –peaceful
feeling puts viewer
at ease.
• Black background
the BAD
the BAD
and brown
background, display
different information
• Keeps contents
|
|
within the sheet
The GOOD
The GOOD
• Contrast in shape of
last coffee cup
shows top rank
3

4. 11/17/08
• Eye movement
the BAD
the BAD
sequence from left to
right
• Different fonts used in
headings (1968/2008:
|
|
• Follows increasing
Aesthetics of Engagement)
The GOOD
The GOOD
length of text in
predictable rhythm
• Different fonts and
the BAD
the BAD
• Bad figure and ground
thickness from same
composition due to bad
paragraph of words, breaks colour contrast
the flow and continuity of the
|
|
words • Fonts too thin
The GOOD
The GOOD
• Background has too many
details
4

5. 11/17/08
the BAD
the BAD
• “June 6 2008 in Harris 108”
 Letters too far apart, • Red as background colour,
|
|
warm, but hurting for eyes
The GOOD
The GOOD
• Text has no line spacing
 Difficult
to tell which text
belong together
the BAD
the BAD
• Low colour contrast • “Aesthetics of
between text and engagement” and others
|
|
background, unable to quite angular and sharp
The GOOD
The GOOD
separate them edges-anger and energetic
5

6. 11/17/08
• No contrast in composition,
the BAD
the BAD
• Contents of poster may
seem to continue beyond paragraphs all lumped
the sheet together
|
|
• Too much contrast in shape
The GOOD
The GOOD
of font - too busy, disturbing
the BAD
• Text too near the frame
 Leadeyes off the edge,
can’t hold attention
|
The GOOD
6