Letsintern.com helped QS World Grad School Tour build an engagement program in the top cities in India ahead of the tour. The campaign was aimed at boosting the participation from students in Hyderabad, Pune, Mumbai & Delhi who were interested in pursuing further education abroad. 78 students from the top colleges across the four cities were selected from the Letsintern.com students database to run the on-ground campaign.

1. Case Study
The leading organization for Graduation, Masters & PhD applicants.
Youth:INK – Brand Engagement by Letsintern
Client

2. OBJECTIVE
Promote ‘QS World Grad School Tour’ (Nov-Dec ‘12) in Hyderabad, Pune, Mumbai &
Delhi and ensure maximum participation of students, from across colleges and
courses, wanting to pursue further education abroad (graduation, masters & phd)
Letsintern was further retained for the ‘QS World University Tour’ (March-April ‘13)

3. APPROACH
• Influencer Interns hired as brand
ambassadors (exclusive and dynamic network
of QS tour promoters) in each city
• A total of 78 students selected across the 4
cities.
• Influencer profiles ( Age 17 -25 )
 College & High School Contingent leaders
 Campus representatives, Cultural Festival
Heads, those with large networks
 Students prepairing for GMAT, EILTS and other
exams to go abroad and study.

4. SELECTION
• Leveraging the letsintern.com database and platform
Screenshot of
Internship
Posting as
‘Featured’
Application
form

5. PROGRAM
• The main objective was to create awarness about the program and brand
awarness for QS World Grad School Tour both in-campus and off-campus and
get maximum REGISTRATIONS across all 4 cities.
• Sharing brand and product attributes for QS World School Tours, Key elements
and brand message with other benefit.
• Build interest and relevant content for the brand. To spread the awareness
/opportunities about the fair by word of mouth, posters, flyers, on ground
registration forms and other marketing collaterals.
• Using Social media to promote and generate conversations on the Tours along
with online registrations and participation for the fair.
• Use on-campus presentations & organized classroom talks, affiliations with
various institutes for GMAT and other exams preparation classes.

6. Online promotion
Email blast to LetsIntern student database
Updates on youth
and college forums

7. Social media promotion via ambassadors

9. In-campus via ambassadors

10. In-campus promotion via ambassadors

11. In Campus via ambassadors

12. Fairs

13. RESULTS
• Brand recognition in all top schools and colleges
• Hundreds of registrations in all 4 cities contributing in making it the biggest QS
World Grad School Tour & World Univ Tour in India.
• Letsintern retained for QS WGST ‘13
• And more…
205 225
302
359
0
100
200
300
400
Pune Hyderabadh Mumbai Delhi
Number of Registrations per city – World Grad Tour
Number of Registrations

14. Thanks!
If you want to build brand love among the youth
Get in touch..
Pranay Swarup: pranay.swarup@letsintern.com
Salman Noor: salman.noor@letsintern.com