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How Rakuten is planning to run
      their entire business in English
             Pham Van Thanh - s1180246




12/19/2012                               1
1. Content
•   What is the Rakuten
•   Why they choose English to business
•   How they use English in business
•   The benefits of using English
•   The challenges
•   Why other companies can’t do it
•   Conclusion
•   Reference

12/19/2012                                2
2. What is the Rakuten
• Rakuten is a Japanese e-commerce company
• Largest e-commerce site in Japan and one of
  largest e-commerce site in the world
• Founded in February 1997, founder and CEO is
  Hiroshi Mikitani
• Revenues is $4,7 billion and profit is
  approximately $866 million in 2011


12/19/2012                                   3
3. Why they choose English to business
• Rakuten will choose English as its official
  language
• All meetings will be in English, even the menu
  of cafeteria is also in English
• The season of choosing English:
      – They want to expand their business overseas
      – Convenient in transaction with foreign companies
      – English is the most popular language in the world

12/19/2012                                                  4
4. Why they choose English to business
(cont.)
      – A lot of foreign people in Japan don’t understand
        Japanese
• Improve the communication ability of
  employees with foreign people
• Create competitive advantages with other
  companies




12/19/2012                                                  5
5. The benefits of using English
• They can expand their business overseas
• Deploying policies about foreign people easily
• Using English is also a nice way to improve the
  communication ability of employees with
  foreign people in the context of customers
  using English are increasing



12/19/2012                                          6
6. The challenges
• Employees will be fired if they can’t speak
  English in 2 year
• It make a quite strong pressure for who is
  weak in English
• Using English maybe make everyone
  understand the content of meeting hardly
• Speaking fluently English in 2 year is not easy


12/19/2012                                          7
7. Why other companies can’t do it
• Companies which lack transaction with foreign
  companies is not comfortable in English to run
  their business
• Companies which have not plan to expand
  their business overseas and the English
  proficiency of employees is low is also have
  not to use English as official language


12/19/2012                                     8
8. Conclusion
• It has many challenges to using English in run
  business
• If this plan is succeed, it will bring a lot of
  chances:
      – Expanding the business
      – Improve the quality of service
      – Make competitive advantages with other
        companies

12/19/2012                                          9
9.Refrence
• http://en.wikipedia.org/wiki/Rakuten
• http://www.japantimes.co.jp/text/nn2010071
  6f1.html
• http://ajw.asahi.com/article/economy/busines
  s/AJ201206300064




12/19/2012                                   10

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How rakuten is planning to run their entire

  • 1. How Rakuten is planning to run their entire business in English Pham Van Thanh - s1180246 12/19/2012 1
  • 2. 1. Content • What is the Rakuten • Why they choose English to business • How they use English in business • The benefits of using English • The challenges • Why other companies can’t do it • Conclusion • Reference 12/19/2012 2
  • 3. 2. What is the Rakuten • Rakuten is a Japanese e-commerce company • Largest e-commerce site in Japan and one of largest e-commerce site in the world • Founded in February 1997, founder and CEO is Hiroshi Mikitani • Revenues is $4,7 billion and profit is approximately $866 million in 2011 12/19/2012 3
  • 4. 3. Why they choose English to business • Rakuten will choose English as its official language • All meetings will be in English, even the menu of cafeteria is also in English • The season of choosing English: – They want to expand their business overseas – Convenient in transaction with foreign companies – English is the most popular language in the world 12/19/2012 4
  • 5. 4. Why they choose English to business (cont.) – A lot of foreign people in Japan don’t understand Japanese • Improve the communication ability of employees with foreign people • Create competitive advantages with other companies 12/19/2012 5
  • 6. 5. The benefits of using English • They can expand their business overseas • Deploying policies about foreign people easily • Using English is also a nice way to improve the communication ability of employees with foreign people in the context of customers using English are increasing 12/19/2012 6
  • 7. 6. The challenges • Employees will be fired if they can’t speak English in 2 year • It make a quite strong pressure for who is weak in English • Using English maybe make everyone understand the content of meeting hardly • Speaking fluently English in 2 year is not easy 12/19/2012 7
  • 8. 7. Why other companies can’t do it • Companies which lack transaction with foreign companies is not comfortable in English to run their business • Companies which have not plan to expand their business overseas and the English proficiency of employees is low is also have not to use English as official language 12/19/2012 8
  • 9. 8. Conclusion • It has many challenges to using English in run business • If this plan is succeed, it will bring a lot of chances: – Expanding the business – Improve the quality of service – Make competitive advantages with other companies 12/19/2012 9
  • 10. 9.Refrence • http://en.wikipedia.org/wiki/Rakuten • http://www.japantimes.co.jp/text/nn2010071 6f1.html • http://ajw.asahi.com/article/economy/busines s/AJ201206300064 12/19/2012 10