2. Structure
The product
Maltesers
Some facts about
Maltesers
Some recipes
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3. What are Maltesers?
Also pet food,
drinks & other food
products
Maltesers:
E.g. Royco, Balisto,
confectionery
Whiskas, Twix, …
product
Mars
Incorporated
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4. How are they made?
The dough is made & rolled out in a long sheet
Mix inside: malted milk, skimmed milk powder & salt
The dough passes between 2 rollers to make the
bubbles
The balls are coated in chocolate
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5. By who and when were they
created?
Founder of
Forrest Edward Son of Franklin
Mars
Mars Clarence Mars
Incorporated
Created in First sold in
1936 1937
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6. Our product Maltesers
„Malt‟ and „teasers‟
Originally described as „energy balls‟
Originally aimed at slimming women
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7. Slogans
“The lighter way to enjoy chocolate”
“The chocolates with the least
fattening centre”
“No ordinary chocolate”
“Nothing pleases like Maltesers”
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8. Most popular in …
The
Denmark United Australia Spain Ireland
Kingdom
Hong
Canada Poland France Portugal
Kong
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9. Maltesers‟ range
Maltesers Pouch – 135 g
“Perfect for sharing”
Maltesers Large Pouch – 230 g
“More to share”
Maltesers 3 Bag Multipack –
111 g
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10. Maltesers‟ range
Maltesers 4 Bag Multipack – 148 g
“Perfect for a snack at school”
Maltesers Fun Size Bag – 214 g
Maltesers Box – 120 g
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11. Maltesers‟ range
Maltesers Large Box – 360 g
Maltesers White Chocolate
Single Bag – 35 g
Maltesers White Pouch –
130 g
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12. Maltesers‟ range
Maltesers Ice Cream Single – 60 g
“Irresistibly creamy, temptingly crunchy”
Maltesers Ice Cream Bar Multipack–
124 g
“The perfect family dessert alternative”
Maltesers Tube – 75 g
“The perfect stocking filler”
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13. Maltesers‟ range
Maltesers MaltEaster – 29 g
“The MaltEaster bunny is the perfect
little treat for spring”
Maltesers Single Bag – 37 g
Maltesers Big Bag – 58,5 g
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16. Some facts
5 1
They are so light In 1936 Forrest
that they float on Edward Mars
water created Maltesers
In 2007, they made
One of the over 10 bn Maltesers
UK‟s top 5 in Slough
2
4 chocolate
brands
Original idea: deliver
the taste of malted milk
in a fun chocolate ball
3
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17. Fairtrade & Maltesers 75 years
This year, Maltesers will carry
the Fairtrade
mark in the UK and in Ireland!
We are pleased to say
that Maltesers is
celebrating 75 years.
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18. It‟s remarkable that …
... Maltesers are a yummy treat to be
enjoyed as part of a balanced diet and
healthy lifestyle.
They help create a healthier environment
and promote healthy, active
lifestyles.
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19. Nutritional information
Maltesers Single Bag 37 g
Energy: 782 kJ, 187 kcal
Protein: 3 g
Carbohydrate: 22,9 grams of which sugars:
19,7 g
Fat: 9,2 g of which saturates: 5,6 g
Fibre: 0,4 g
Sodium: 0,06 g
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20. Some recipes
Maltesers cupcakes
“Irresistibly yummy”
Take a recipe home to try it yourself !
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