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Trade Fair Lessius
       Maltesers
Kaat Sencie en Jolien Verbruggen
Structure

                   The product
                    Maltesers

             Some facts about
                Maltesers


                 Some recipes



  Trade fair Lessius
What are Maltesers?
                   Also pet food,
                drinks & other food
                      products


  Maltesers:
                                       E.g. Royco, Balisto,
confectionery
                                        Whiskas, Twix, …
   product




                     Mars
                 Incorporated




                  Trade fair Lessius
How are they made?
  The dough is made & rolled out in a long sheet




Mix inside: malted milk, skimmed milk powder & salt



  The dough passes between 2 rollers to make the
                    bubbles



         The balls are coated in chocolate




                   Trade fair Lessius
By who and when were they
            created?
                                                  Founder of
Forrest Edward   Son of Franklin
                                                     Mars
     Mars        Clarence Mars
                                                 Incorporated


          Created in                    First sold in
            1936                            1937



                       Trade fair Lessius
Our product Maltesers

„Malt‟ and „teasers‟


Originally described as „energy balls‟


Originally aimed at slimming women




                       Trade fair Lessius
Slogans
“The lighter way to enjoy chocolate”

            “The chocolates with the least
            fattening centre”

                         “No ordinary chocolate”

“Nothing pleases like Maltesers”

                   Trade fair Lessius
Most popular in …

             The
Denmark    United    Australia           Spain   Ireland
          Kingdom




                                         Hong
Canada    Poland       France                    Portugal
                                         Kong




                    Trade fair Lessius
Maltesers‟ range
   Maltesers Pouch – 135 g
    “Perfect for sharing”


 Maltesers Large Pouch – 230 g
        “More to share”


  Maltesers 3 Bag Multipack –
             111 g

        Trade fair Lessius
Maltesers‟ range
Maltesers 4 Bag Multipack – 148 g
  “Perfect for a snack at school”



 Maltesers Fun Size Bag – 214 g




     Maltesers Box – 120 g


        Trade fair Lessius
Maltesers‟ range

 Maltesers Large Box – 360 g


 Maltesers White Chocolate
     Single Bag – 35 g


  Maltesers White Pouch –
           130 g

        Trade fair Lessius
Maltesers‟ range
     Maltesers Ice Cream Single – 60 g
 “Irresistibly creamy, temptingly crunchy”



  Maltesers Ice Cream Bar Multipack–
                 124 g
 “The perfect family dessert alternative”



         Maltesers Tube – 75 g
       “The perfect stocking filler”


           Trade fair Lessius
Maltesers‟ range
    Maltesers MaltEaster – 29 g
 “The MaltEaster bunny is the perfect
       little treat for spring”



    Maltesers Single Bag – 37 g




     Maltesers Big Bag – 58,5 g


          Trade fair Lessius
Maltesers‟ range

 Maltesers Treat Bag – 88 g




       Trade fair Lessius
Mmmm …


Maltesers
Cupcakes                 Maltesers
                        Layer Cake




        Trade fair Lessius
Some facts
        5                                   1
  They are so light                In 1936 Forrest
  that they float on                Edward Mars
        water                     created Maltesers


                                          In 2007, they made
  One of the                             over 10 bn Maltesers
  UK‟s top 5                                   in Slough
                                                           2
4 chocolate
   brands
                 Original idea: deliver
               the taste of malted milk
                in a fun chocolate ball
                3
                    Trade fair Lessius
Fairtrade & Maltesers 75 years

This year, Maltesers will carry
the Fairtrade
mark in the UK and in Ireland!


                    We are pleased to say
                    that Maltesers is
                    celebrating 75 years.

                    Trade fair Lessius
It‟s remarkable that …
... Maltesers are a yummy treat to be
    enjoyed as part of a balanced diet and
    healthy lifestyle.

 They help create a healthier environment
              and promote healthy, active
              lifestyles.


                    Trade fair Lessius
Nutritional information
            Maltesers Single Bag 37 g

 Energy: 782 kJ, 187 kcal
 Protein: 3 g
 Carbohydrate: 22,9 grams of which sugars:
  19,7 g
 Fat: 9,2 g of which saturates: 5,6 g
 Fibre: 0,4 g
 Sodium: 0,06 g

                    Trade fair Lessius
Some recipes
         Maltesers cupcakes
           “Irresistibly yummy”


Take a recipe home to try it yourself !




                Trade fair Lessius
As to conclude …
                      “Let‟s eat some !”




     Trade fair Lessius

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Maltesers eindversie

  • 1. Trade Fair Lessius Maltesers Kaat Sencie en Jolien Verbruggen
  • 2. Structure The product Maltesers Some facts about Maltesers Some recipes Trade fair Lessius
  • 3. What are Maltesers? Also pet food, drinks & other food products Maltesers: E.g. Royco, Balisto, confectionery Whiskas, Twix, … product Mars Incorporated Trade fair Lessius
  • 4. How are they made? The dough is made & rolled out in a long sheet Mix inside: malted milk, skimmed milk powder & salt The dough passes between 2 rollers to make the bubbles The balls are coated in chocolate Trade fair Lessius
  • 5. By who and when were they created? Founder of Forrest Edward Son of Franklin Mars Mars Clarence Mars Incorporated Created in First sold in 1936 1937 Trade fair Lessius
  • 6. Our product Maltesers „Malt‟ and „teasers‟ Originally described as „energy balls‟ Originally aimed at slimming women Trade fair Lessius
  • 7. Slogans “The lighter way to enjoy chocolate” “The chocolates with the least fattening centre” “No ordinary chocolate” “Nothing pleases like Maltesers” Trade fair Lessius
  • 8. Most popular in … The Denmark United Australia Spain Ireland Kingdom Hong Canada Poland France Portugal Kong Trade fair Lessius
  • 9. Maltesers‟ range Maltesers Pouch – 135 g “Perfect for sharing” Maltesers Large Pouch – 230 g “More to share” Maltesers 3 Bag Multipack – 111 g Trade fair Lessius
  • 10. Maltesers‟ range Maltesers 4 Bag Multipack – 148 g “Perfect for a snack at school” Maltesers Fun Size Bag – 214 g Maltesers Box – 120 g Trade fair Lessius
  • 11. Maltesers‟ range Maltesers Large Box – 360 g Maltesers White Chocolate Single Bag – 35 g Maltesers White Pouch – 130 g Trade fair Lessius
  • 12. Maltesers‟ range Maltesers Ice Cream Single – 60 g “Irresistibly creamy, temptingly crunchy” Maltesers Ice Cream Bar Multipack– 124 g “The perfect family dessert alternative” Maltesers Tube – 75 g “The perfect stocking filler” Trade fair Lessius
  • 13. Maltesers‟ range Maltesers MaltEaster – 29 g “The MaltEaster bunny is the perfect little treat for spring” Maltesers Single Bag – 37 g Maltesers Big Bag – 58,5 g Trade fair Lessius
  • 14. Maltesers‟ range Maltesers Treat Bag – 88 g Trade fair Lessius
  • 15. Mmmm … Maltesers Cupcakes Maltesers Layer Cake Trade fair Lessius
  • 16. Some facts 5 1 They are so light In 1936 Forrest that they float on Edward Mars water created Maltesers In 2007, they made One of the over 10 bn Maltesers UK‟s top 5 in Slough 2 4 chocolate brands Original idea: deliver the taste of malted milk in a fun chocolate ball 3 Trade fair Lessius
  • 17. Fairtrade & Maltesers 75 years This year, Maltesers will carry the Fairtrade mark in the UK and in Ireland! We are pleased to say that Maltesers is celebrating 75 years. Trade fair Lessius
  • 18. It‟s remarkable that … ... Maltesers are a yummy treat to be enjoyed as part of a balanced diet and healthy lifestyle. They help create a healthier environment and promote healthy, active lifestyles. Trade fair Lessius
  • 19. Nutritional information Maltesers Single Bag 37 g  Energy: 782 kJ, 187 kcal  Protein: 3 g  Carbohydrate: 22,9 grams of which sugars: 19,7 g  Fat: 9,2 g of which saturates: 5,6 g  Fibre: 0,4 g  Sodium: 0,06 g Trade fair Lessius
  • 20. Some recipes Maltesers cupcakes “Irresistibly yummy” Take a recipe home to try it yourself ! Trade fair Lessius
  • 21. As to conclude … “Let‟s eat some !” Trade fair Lessius