1. Meme of the Week
INSANE SET
ハッキョーセット

2. Origin
 Japan…OMG Japan…Land of wonderful, weird stuff.
 Our story starts with McDonald’s in Japan.

3. McDonald’s Japan
 Our story starts with a commercial on
Japanese TV – McDonald’s announced
a new set of toys for their Happy Meals:

4. Spongeee Bobbbbuuu
 It seems that Japanese children like SpongeBob.
A lot.
https://www.youtube.com/watch?v=ytHUb9U6i7I

5. Spread
 The video of the commercial was immediately
popular on Japanese internet sites, and was given
the name “Insane Set” because of how crazy the kids
acted. Images started appearing all over Japanese
websites and blogs:

10. Videos
 https://www.youtube.com/watch?v=Wpsf3qHxkqk#t=100
 https://www.youtube.com/watch?v=hT7e2zvXZVM#t=21
 https://www.youtube.com/watch?v=Eemi8_HMSVM
 https://www.youtube.com/watch?v=MATdfYXysrg#t=102
 https://www.youtube.com/watch?v=-VOVaJt8bxU