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Word Story
1.
Word Story
2.
Once upon a
time …
3.
content design looked
like this:
4.
Training Content:
The Problem FILE SYSTEM DMX FILE SYSTEM FILE SYSTEM LCMS
5.
or this:
6.
7.
facts alone are
boring
8.
Simple facTs have
their Own stoRY
9.
and voice
10.
Stories interest
11.
Focus on the
story …
12.
Sharps Thinking!
13.
Sharps Thinking!
14.
Sharps Thinking!
15.
Sharps Thinking!
16.
Not this …
17.
start with a
sketch
18.
a mindmap
19.
20.
or a storyboard
21.
22.
Reflect on your
audience
23.
24.
25.
Words live
happily ever after when you …
26.
learn how to
CHUNK:
27.
Not this…
28.
or this…
29.
But this!
30.
Definition Chunking:
Information presented in small, digestible units.
31.
Words live
happily ever after when you …
32.
are meaning full
33.
and weigh the
importance of details…
34.
Without letting details
weigh you down
35.
For a happy
ending to your Wordstory: Develop a clear voice Know your audience Practice chunking Choose only important details
36.
And your content
will look like this:
37.
THE END
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