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Google Maps & Earth Enterprise
Maps have transformed our
lives

Google confidential | Do not distribute
They've changed the way
we go from point A to B

Google confidential | Do not distribute
and the way we discover
our surroundings.

Google confidential | Do not distribute
Available anytime, anywhere...

Google confidential | Do not distribute
...maps provide more intelligent
ways to search for information.

Google confidential | Do not distribute
Consumer map applications have
enabled amazing things!

Google confidential | Do not distribute
So what can
maps do for your
business?
There’s an unbelievable
amount of information
available to everyone

Google confidential | Do not distribute
It’s not easy to organize and
manage the data you have

Google confidential | Do not distribute
And it's not always accessible
where and when you need it

Google confidential | Do not distribute
Google confidential | Do not distribute
Google Maps & Earth
Google confidential | Do not distribute
Crisis response

Help teams

deploy emergency information

Google confidential | Do not distribute
Display helpful information
http://google.org/crisismap/2012-sandy

Google confidential | Do not distribute
Google Maps & Earth
•

Make better decisions

•

Optimize people and assets

•

Drive customer engagement

•

Build amazing apps
Google confidential | Do not distribute
1B Active monthly users

200M Monthly active mobile users

10M Navigation users

Google Maps

World’s

most familiar digital atlas

Google confidential | Do not distribute
UnparalleledInform
ation

Google confidential | Do not distribute
We offer unmatched scale

20B

72+

Servers

pages per day

Hours of videouploaded
perminute

100B
search queries
a month

425M
Gmail users

Google confidential | Do not distribute
Google Maps & Earth Enterprise products
Google Maps User Interface

Google Maps APIs

Google Maps Coordinate

Google Cloud
Platform

Google Maps
Engine

Google Infrastructure &
Google Enterprise
Product Architecture

Purpose-Built Geo
Cloud Platform

Google Maps Creator
Coming Soon

Google Earth Pro

YOUR CUSTOM APP

Google / 3rd Party Data & Imagery

Google confidential | Do not distribute
Share

&

Manage

le
op
Pe
e ts
iz s e
im As
pt

M
a
D ke
ec B
is et
io te
ns r

O

Enterprise Platform
Capabilities
Create

Your Data
Google's Data
3rd Party Data

Store

Geo Enterprise
Core Benefits

ur
yo
i th
w rs
ge se
ga U
En

Collaborate

Scale

A
Ap ma
ps zin
g

Familiar Google Maps
Experience

Bu
i ld

Map-enabled
Enterprise
Solutions
Google Maps & Earth Enterprise:Simple, Powerful, Useful

Google confidential | Do not distribute
THANK YOU
For more Info please contact :
info@leptonsoftware.com
www.leptonsoftware.com

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Google maps & earth platinum

Editor's Notes

  1. Hello, welcome, etc.
  2. Very recently, Google Maps launched its 'Hello World' Campaign. Targeted specifically at consumers, the campaign tells the story of the rich experiences of Google Maps today With almost XM pageviews, 'Hello World' was a huge success, as it celebrates how maps have changed and inspired our lives. This is our consumer story, but we also think our customers can tell a similar narrative. Everyday, our customers are building applications that can help them engage with their consumers, as well as provide solutions to otherwise impossible business problems. A key theme for today's presentation is 'what can maps do for my business?' Google continues to invest broadly in its mapping capabilities, as well as new solutions for enterprise. The goal of today is to bring-to-life the power of location and what maps can enable for your business.
  3. It’s gotten a lot easier for people to find the information they need. Anyone can do an internet search, map a course from one point to another, or read a review of a new business. The rise of the internet has made knowledge more accessible than ever and cloud technology has enabled us to store once-unthinkable amounts of data. It’s all there for the taking. At least, that’s the idea.
  4. But it doesn’t always work that way, especially for businesses. A lot of the information we’d like to have is still controlled by– and restricted to – “experts” in the field. Even when we can access it, there’s no easy way to organize, manage, or view it. Most of it’s unstructured - and even when it isn’t, so much information remains siloed within different units or departments. In fact, a recent study found that less than a quarter of your available information is even available for analysis (source: Wall Street Journal, citing Aberdeen study)
  5. Even when you do find and analyze the right data, many organizations can’t deploy it in a usable way. If employees don’t have the tools needed to access the information, what kind of value does it really offer? This isn’t an abstract problem - it’s a real issue facing more and more businesses. Just think about most of the data and systems you have at work. How many times a day have you heard yourself saying “Who would design it like this? Why can’t it be easier to find what I need?”
  6. At Google, we think it should be easier. Businesses shouldn’t have to make large IT investments to solve every business problem. And they shouldn’t have to spend a fortune on hyper-specialized data or systems just to visualize information. So we’ve looked for a better system to help you access and use the exact amount of information you need in the way you need it. And we think we’ve come up with a solution that will make this easier for every organization, big or small - using a tool that you and your employees are probably already familiar with.
  7. Google Maps & Earth Enterprise provide organizations with a wildly simple and incredibly useful way to manage, share, and visualize business data. Now I know what you’re probably thinking: “It’s a map. What does a map have to do with data or productivity?” Let me show you what I mean.
  8. When a hurricane like Sandy makes landfall, crisis response organizations have to quickly gather, organize and distribute tremendous amounts of information, including things like which neighborhoods will be affected, how bad it will be, and where people can find emergency shelter. Doing this well can be crucial to help save lives. But to make it happen, these organizations need a way to get that information out to huge amounts of people in a way that’s easy-to use. So how can they do it?
  9. They used a map. [Demo Google Map created to display the most up-to-date imagery of NY during Hurricane Sandy] So Maps can work for crisis response. But maybe you’re wondering what they can do for your business.
  10. Across an incredible amount of industries, we’ve seen Google Maps & Earth help organizations of all kinds Make better decisions Optimize people and assets Drive customer engagement Empower crisis management and response So what is it about Google Maps & Earth Enterprise that enables these results?
  11. Google Maps is the world’s most accurate, popular, and easy-to-use digital atlas. It’s based on a design that’s open and dynamic, easy to search and share - whether you’re at your computer, on your mobile or in your car. Most of your users probably already know how - which makes it easy to deploy throughout the organization.
  12. Our maps contain an unparalleled amount of information, including over 20 million square miles of imagery from the new GeoEye-1 satellite. And we’re adding more information every minute, gathered by leveraging partnerships, proprietary collection, and crowdsourcing.
  13. And that’s just our data - our unrivaled infrastructure also provides all the capacity you need to store and manage your own business data. Google’s servers refresh 20 billion pages a day, process over 100 billion search queries a month, provide email for 425 million Gmail users, and process 72 hours of video uploaded per minute to YouTube. No other service can offer a global cloud platform of this scale.
  14. We put all these strengths into our publicly available Google Maps products. And now, we’ve developed a broad - continuously evolving - product offering for Enterprise to enable simplified map-based solutions for every organization. About our Products: Today, our products consist of Google Maps Engine - a purpose-built geo platform - and a range of packaged map applications. Google's packaged solutions include: Google Maps Coordinate and Google Earth Pro. We also offer stand-alone Maps APIs that can be embedded directly into a web or mobile application. From platform to "out-of-the box" applications, our entire product suite is encompassed by the consistent, familiar Google Maps User Interface. This enables the same end-user experience across both our enterprise products and consumer map offering. Google's Geo Enterprise products are built on two foundations: Google's Cloud Infrastructure and world-class map data and imagery. By incorporating Google’s unrivaled infrastructure, a simplified product architecture and access to unparalleled data, our solutions allow an organization to visualize, manage and share critical information at scale.
  15. We put all these strengths into our publicly available Google Maps products. And now, we’ve added some features that will add to these assets and provide simplified map-based offerings for every organization. What can these solutions do? Central to all our offerings is data - Google’s data, your data, and third party data. Google’s unrivaled infrastructure enables core data capabilities, including improving your ability to create, share, manage, store, scale, and collaborate with data. That data can be consumed using our purpose-built geo apps, which helps you optimize people and assets, build amazing apps, engage with your consumers, and make better decisions. And of course, we’re doing all of this within the context of the simple, consistent user interface of Google Maps.
  16. As you can see, a map can really be a lot more than a map: it can be a useful tool for your organization to manage, share, and visualize your data. And using Google Maps & Earth, it can be just what you need to make your people - and your business - more productive. So how can you get started?