Interactive Agency oN Presentation 2009

2. WHATWEBELIEVE

3. WHATWEBELIEVE
The power of a
BIGIDEA

4. WHATWEBELIEVE
We believe that nothing is more powerful than a big idea,
it has an unmeasurable power. A big idea can move the world.
It can change the way people think, doesn’t matter if you are not the
biggest or the richest one.If you have a good idea,
people will follow you.

5. WHATWEBELIEVE
B MB
Don’t kill a bee with a

6. WHATWEBELIEVE
Small teams. Customized for your project.
We believe that a big team of workers
that have nothing to agree with your project isn’t helpful.
So we only hire what you need for your project and keep our
team working exclusively, avoiding unnecessary costs.

7. WHATWEBELIEVE
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HOW
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8. WHATWEBELIEVE
ING
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Problem
Target
Product
Competition

9. WHATWEBELIEVE
SO
LV
Planning
IN
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Creative team
Concept

10. WHATWEBELIEVE
Info. management
Data modelling
Design
Procreation
Implantation
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11. WHATWEBELIEVE
Measuring results
Identification of
new problems and
opportunities
Knowing the problem
GR
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12. WHATWEOFFER

13. WHATWEOFFER
WebCreative
Special projets development, based on the latest trends of the digital market.
WebAdvertising
Digital communication tools that insert your brand in the online word,
increasing your visibility.
WebPromotion
Promotional initiatives approaching your target through cultural contests, online events,
ARGs (Alternate Reality Games), etc.
WebRelationship
CRM (Sugar CRM) platforms to enrich and increase your consumer’s data base valuing
your relationship with them.
WebWriting
We develop exclusive content for your online project.

14. WHATWEOFFER
WebMotion
3D animation, video and 360º photo technology services.
WebBrand
Online media strategic planning including techknowledge, innovation and brand
positioning.
WebMobile
Mobile focused projects, based on interactive platforms to access services.
WebGames
Online and mobile games development.
WebEpidemic
Viral initiatives that incentive WOM (World of Mouth) spreading your message through
the desired target.

15. WHATWEOFFER
ContentManagmentSystems
Content management to your websites and intranets.
Insert and edit content on real-time. Running on Joomia open source platform.
CustomerRelationshipManager
Provides cross-data about your clients allowing the company take better decisions
based on its customer base. Running on Sugar CRM open source platform
E-Commerce
Your virtual store, B2B, B2C and C2C, including secure ways of payment
online running on open source platform Magento
.
Newsletter
Informative report system running on Mail
Shimp software.
SpecialProjects
Custom online and desktop projects.

16. HOWWEDO

18. THEPROBLEM

19. HOWWEDO
Burger King was a recent brand in Brazil, while McDonald’s was already
established with over 500 restaurants and 30 years of history.
So Burger King wanted to emphasize its major difference – expressed
inclusively on its global tagline: “We do it your way” – and get people
familiar with the restaurant's menu.

20. THESOLUTION

21. HOWWEDO
We made one of the first advertising gadgets in Brazil.
Showing interactively how people can change their Whopper® being able
to name their customized sandwich in several ways.

23. THEPROBLEM

24. HOWWEDO
This is what the competitors of Benevento do:

25. HOWWEDO
The competition sells snow products like any virtual store.
Turns out in Brazil, due to its tropical weather, most people need
assistance in order to get to know and buy this kind of product.
So, basically, people were pretty much lost.

26. THESOLUTION

27. HOWWEDO
We created a character: the “friendly clumsy skier”.
At first, he was unable to get dressed in such weather, so he
needed help from the web surfers.
We bought the www.saindodeumafria.com.br domain, which
means to get out of trouble (but locally is used as “getting out of the cold”).
This way we were able to show all the Rossignol
product range in a friendly, fun and relaxed manner.

28. HOWWEDO

30. THEPROBLEM

31. HOWWEDO
Yamaha had a new motorcycle for the Brazillian market: the MT 03 Yamaha.
A bike with a great esthetic appeal and a 600cc power.
The offline campaign had already been developed and the challenge was to bring it to
the online reality.

32. THESOLUTION

33. HOWWEDO
The bike’s power and esthetic appeal were privileged with big pictures
and numberless performance videos. Materials for the bike enthusiastic were offered:
wallpapers, videos with professional pilots and the offline campaign films.

35. THEPROBLEM

36. HOWWEDO
The Valor Econômico Journal (Economic Value), the biggest financial
newspaper in Brazil, had a weakly dynamic website and even though
the website had a huge number of daily accesses. But the advertising
budget was still too focused on the print version.
The client wanted a more interactive, 2.0 website and able to be more
attractive for advertisers.

37. THESOLUTION

38. HOWWEDO
Evaluating the reading habits of the print newspapers and RSS readers, the proposal
made it able for the online reader to choose in which order they wanted to read the news,
prioritizing (taking them to the top of the screen), just like people are able to do on the print
version, choosing the sections to read first, eliminating the ones that are not of interest;
besides customizing the actions palette in the right corner of the page.
A search system based on suggestions was created for related words of the text written.
To make it more attractive for advertisers, an expandable banner was developed, offering a
bigger area at the same time it was not invasive for readers.
Information focused, visible comments were seen only when readers we interested
and right-on-time news showed up based on the readers choice of labels.

39. HOWWEDO

40. THANKYOU