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Monika Lechner
Monika Lechner

publishing studies presentation for tuesday

NegóciosTecnologia
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Innovations crossing fields Publising Studies march 11, 2008 Matt Shaw, Monika Lechner, Remco Bonnet
Innovations crossing fields ,[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales & marketing ,[object Object],[object Object],[object Object]
Distribution ,[object Object]
 
 
Headline, April 16, 2007: User Generated Content is Top Threat to Media and Entertainment Industry Weapon of mass collaboration
Collaboration instead of competition
Survey december 2007: 50% of the enterprises use social media technologies
Cultural Heritage Institutions?
National Archive NL: archiving / publishing stories
Municipal Archive The Hague: (re-)finding metadata
 
 
Powerhouse museum: user tagging
UGC Value Chain & CHI Exploiting User Generated Content Content Acquisition (Publisher-CHI) Consumer Content Contribution / creation (users=authors) Content Exploration / Editing / Enrichment Providing access to Digital Content (Open Source Technologies) Platform independent publishing :: license? creative commons? Gain of symbolic value (Consumer = user = author) reputation Gain of symbolic value benefits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits for CHI
Literary Book Value Chain Exploiting Access to Digital Content Content Acquisition (Publisher) Distribution Online + E-device B2C Licensing Fee / Subscription Model P2P Networking B2C - C2C Consumer Subsidary rights sales Content Creation (Author) Agent Content Development / Editing Production and Manufacturing of Digital Content (technology + knowledge) Creative Commons
 
Conclusion

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Presentation Publishing Studies M L

  • 1. Innovations crossing fields Publising Studies march 11, 2008 Matt Shaw, Monika Lechner, Remco Bonnet
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  • 9. Headline, April 16, 2007: User Generated Content is Top Threat to Media and Entertainment Industry Weapon of mass collaboration
  • 11. Survey december 2007: 50% of the enterprises use social media technologies
  • 13. National Archive NL: archiving / publishing stories
  • 14. Municipal Archive The Hague: (re-)finding metadata
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  • 18. UGC Value Chain & CHI Exploiting User Generated Content Content Acquisition (Publisher-CHI) Consumer Content Contribution / creation (users=authors) Content Exploration / Editing / Enrichment Providing access to Digital Content (Open Source Technologies) Platform independent publishing :: license? creative commons? Gain of symbolic value (Consumer = user = author) reputation Gain of symbolic value benefits
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  • 20. Literary Book Value Chain Exploiting Access to Digital Content Content Acquisition (Publisher) Distribution Online + E-device B2C Licensing Fee / Subscription Model P2P Networking B2C - C2C Consumer Subsidary rights sales Content Creation (Author) Agent Content Development / Editing Production and Manufacturing of Digital Content (technology + knowledge) Creative Commons
  • 21.