The document outlines several key advantages of franchising for both franchisors and franchisees. It discusses that franchising provides an established product or service, technical and management assistance to ensure quality control standards, and opportunities for growth through expansion. Franchising also requires less operating capital upfront compared to independent businesses.

1. ADVANTAGES of the FRANCHISE

3. 1. ESTABLISHED PRODUCT OR SERVICE

7. 2. TECHNICAL & MANAGEMENT ASSISTANCE

12. 3. QUALITY CONTROL STANDARDS

14. The curious case of KFC

16. KFC Domestic & International

18.  A great benefit to franchisee.

19. 4. LESS OPERATING CAPITAL

22. 5. OPPORTUNITIES FOR GROWTH

23. Master-Franchising Sub-Franchising Opportunities Have legal right to establish sub-franchises or licenses

24. Population of over 80 millions Developing infrastructure Growth rate of about 7% Number of firm increase considerably Vietnam joins WTO Potential Development In Franchise Follow by World Franchise Council (WFC), Vietnam has about 70 franchise systems in both domestic and foreign company such as Trung Nguyen coffee, Pho 24, Kinh Do Bakery, KFC.

26. 1. EXPANSION

27. Develop by own investment Franchising

29. 2. MOTIVATION

33. 3. OPERATION OF NONUNION BUSINESS

37. 4. BULK PURCHASING