This talk was first given by John LeMasney (lemasney.com) for Gloucester County Library System's Staff Day retreat, in conjunction with Library Link NJ. It discusses strategy, best practice, methods, platforms, tenets of communication in regard to branding, and more.
1. On the Benefits
of Social Media
and Mobile for
Library Branding
John LeMasney | lemasney@gmail.com
http://lemasney.com | LeMasney Consulting
#gclstaffday
2.
3. Discussion
The point of social media is to start
discussions, connect, and share.
The same approach taken in your in person
interactions (policy, agency, helpfulness)
should align with your social media approach.
The point of your library is not to distribute
media, it is to help people fall in love with you.
That starts with discussion. Who loves you?
What does this look like?
4.
5. Filtering
Learn to filter out chaos, nonsense, and outof-brand content.
Help others to filter down to you with good
categories, metatags, hashtags, and
connections (likes, follows, circles).
Have great content! Be useful, kind, and
valuable.
Hootsuite demo
14. Branding
What is brand?
What are your institution’s key representative
ideas?
How do you reinforce it?
How do you work against it?
There is no such thing as having no brand, just
not knowing, nurturing, or shaping it.
You might be surprised to discover what your
brand is. (a short story)