Presentation about Microsoft during the seminar "Surviving in a turbulent world: the case of Apple".
Genoa University - Economics Faculty - May 2011
Group members:
Esu Tiziana
Garlando Lucia Virginia
Gonzalez Leitao Fernanda
Moresca Claudia
Tutino Valentina
This presentation shows the development of Microsoft in the last 5 / 10 years, highlights the most interesting aspects in terms of:
- strategy and business model
- market share
- demand and supply
- financial results
30. How? Five product divisions Windows & Windows Live Division Server and Tolls Online Services Division Microsoft Business Division Entertainment and Devices Division
37. operating systems that include additional functionality and are sold at a price above our standard editions .
38.
39. Windows Vista, including Home Basic, Home Premium, Ultimate, Business, Enterprise and Starter Edition;
40. Windows XP Home. Windows Live suite of applications and web services.
41. Windows operating system vs iOS (Apple) Android (Google+Linux) Alternative platforms (Mobile Devices) Competition Internet Explorer vs Safari (Apple) Chrome (Google) FireFox (Mozilla) Opera Software Company Windows Live vs Google Yahoo! Wide array of Web sites and portals that provide communication and sharing tools and services.
48. application software for Apple’s Macintosh computers, Microsoft PC hardware products and other devices;
49. all retail sales and marketing for retail packaged versions of the Microsoft Office system and the Windows operating systems. Entertainment and Devices Division
50. Windows Phone Apple Google Nokia Openwave Systems Palm QUALCOMM Research In Motion Symbian Competition Zune Apple Other manufacturers of digital music and entertainment devices.
53. In 2001 Microsoft announced its Windows CE Pocket PC OS would be offered as "Microsoft Windows Powered Smartphone 2002". Microsoft originally defined its Windows.
55. February 2011 Nokia announced a plan to make Microsoft Windows Phone 7 its high end smartphone operating system, reducing MeeGo to a research platform while still keeping Symbian for mid range and low range products.
56. Windows Phone, which was only introduced in October 2010 and has had a lukewarm reception from customers. SMARTPHONE
57.
58. Windows Phone 7 will still be capable of running some firmware applications in the background, however.
59. Windows Phone 7 has partnerships with AT&T, Sprint, Verizon, Vodafone, T-Mobile USA, SFR, Telecom Italia, Orange, Deutsch Telecom, Telefonica, and Telstra.
60. Microsoft's Windows Phone offers the best hope of bulding a sustainable platform in the fast-growing market.
66. Problems regarding to many software (ex.: inability to auto-update, Smartphone products as lacking a touchscreen and offering a lower screen resolution compared to sibling ITS Pocket PC devices).
67. With AT&T no longer offering unlimited data streaming for one low price. Disadvantages
75. the software was completely re-written and featured a new user interface. ZUNE
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78. From Summer 2010 - United Airlines started to offer Zune in-flight audio by means of 21 playlists. ZUNE ZUNE
79.
80. Better support for videos meaning the quality and range of videos able to be played on a Zune increased dramatically;
81. Wireless features of the Zune are definitely a unique selling point at this time;
82. Ability to share files and to sync wirelessly is a feature users find very useful;
83. There are a number of lesser features such as range of colors, size of screens that one or another player may have the advantage in at certain points in time. Advantages
84.
85.
86. Apple in the same period controls about 70% of the market!
87. In May 2008, it gets about 4% of the U.S. market.
89. The fact is that this market is finally becoming more competitive, and that is can only be good for the consumer. Market feedback
90.
91. The smart idea of connecting Zune's devices through wireless has the side effect of functioning only with others Zune's owners.
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95. 2000 PaceBlade develops the first device that meets the Microsoft's Tablet PC standard and received the "Best Hardware" award at VAR Vision 2000.
96. 2001 Bill Gates of Microsoft demonstrates the first public prototype of a Tablet PC (defined by Microsoft as a pen-enabled computer conforming to hardware specifications deviced by Microsoft and running a licensed copy of the "Windows XP Tablet PC Edition" operating system) at Comdex. TABLETS
97.
98. 2010 Quaduro Systems unveils the 10" QuadPad 3G Plus, a 900 gram Microsoft Windows based 3G tablet PC with 8 hours of battery life.
99. 19 th April 2011: Microsoft: Won't do tablet OS until it's distinctive.
100. Microsoft vs Apple Evolutionary aspects By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the ill-fated in May 1980 in an attempt to compete with and in the business and corporate computing market. 1993, Microsoft continued to gain market share with , focusing on delivering software to cheap commodity personal computers while Apple was delivering a richly engineered, but expensive, experience. Apple relied on high profit margins and never developed a clear response.
101. At the 1997 , Steve Jobs announced that Apple would join Microsoft to release new versions of for the Macintosh, and that Microsoft made a $150 million investment in non-voting Apple stock. 2007, a lthough Apple's market share in computers has grown, it remains far behind competitors using Microsoft Windows, with only about 8% of desktops and laptops in the U.S. In May of 2010, Apple's exceeded that of competitor for the first time since 1989. As of May 2010, Apple is one of the and the most valuable technology company in the world, having surpassed by Microsoft . Microsoft vs Apple Evolutionary aspects
109. Microsoft vs Apple In one high-growth area, smartphones, several influential analysts believe Microsoft will eventually come out on top. In another, tablets, it's getting crushed. However, Microsoft has maintained its enormous lead on the desktop .
110. Wow starts now Touch the future Life without wall Windows. Where do you want to go today The Power to Be Your Best Think different Byte into an Apple Get a Mac
(TRANSLATE) Il punto chiave della questione, osserva qualcuno, è nella necessità, per Microsoft, di creare le condizioni per crescere in un business strategico per le aziende hi-tech quale è quello del mobile, lato terminali e lato piattaforme e applicazioni. In altri termini, le tecnologie e i prodotti (Windows per pc, Office) che finora hanno consentito al colosso americano di produrre profitti enormi non hanno prospettive di crescita eclatanti, mentre smartphone, tablet, apps e mobile advertising sono accreditati di potenzialità di sviluppo incredibili . Nei vantaggi degli smartphone potremmo aggiungere tratto da: La difficoltà di reperimento di alcuni componenti, come i moduli per le webcam, i controller touchscreen e i display AMOLED, ha influenzato ladisponibilità dei prodotti nell'ultimo trimestre del 2010. Carolina Milanesi ha commentato che "Questa situazione permarrà al massimo fino alla metà di quest'anno. La mancanza di componenti è una realtà che i produttori di smartphone devono tenere in considerazione, considerato l'alto tasso di crescita di questo mercato e la crescente diffusione di dispositivi mobile come i tablet, che usano gli stessi componenti". che puntando sul sistema operativo la microsoft ha trasferito ad altri il problema del reperimento dei componenti.
