1. Social Media How Social Media can generate leads in Insurance Business??

2. A little bit about… ActionCOACH Founded & Chairman Brad Sugars in 1993 “World’s No.1 Business Coaching Team” We have more than 1200 Coaching Offices in 22 countries world-wide … Our Vision is to create “World Abundance through Business Re-education …” We coach over 10,000 businesses per year across USA, UK, Australia, New Zealand, Malaysia India, and Canada …

3. Coach LEOW LEIK HONG Bsc in Electronics & Computing Certified Professional Trainer (IPMA UK) (HRDF Malaysia) Intensive sales & marketing experiences in various MNC(s) - covering recruitment consultation, engineering supplies & electronics components distribution Rotary Youth Leadership Award 2000, District 3300 Malaysia International Rotary Youth Leadership Awards 2009, Birmingham England Trainer & Speaker for various Local / International Rotaract Conferences (Indonesia, Korea, Taiwan & UK)

4. What come into your mind, when you hear about…. Social Media??

5. What is Social Media??

6. Social Media is a conversation supported by online tools

7. L I K E T H E S E

9. Conventional Marketing Vs. Marketing Social Media

10. Vs. push pull

11. What do people talk about youonline??

12. employee clients friends products brand competitors customers family rival name noisy world business Online presence services you

14. Just google it !

15. Google Advanced Search

16. Facts, but not real !

18. People are over-sharing

19. Privacy is dead, we all live in public now

20. Privacy will still live on, but will be so transformed as to become almost unrecognizableJust Deal With It http://www.techcrunch.com/2009/12/30/we-all-live-in-public/

21. Google Alerts

23. “I just got a new Delllaptop and paid a fortune for the four-year, in-home service. The machine is a lemon and the service is a lie. I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes out on CPU usage. It's a lemon. ” This comment strikes at the heart of the company: the product, the service, marketing, pricing and, most critically, the Dell brand.

25. Real conversations are two-way.

26. Think before you talk—but always be yourself.

27. Address any form of dissatisfaction head on.

28. Be aware that any conversation can become global at any time.

29. Size doesn't matter—relevance does. Just as one journalist can trigger a newscycle, one blogger can do the same.

30. Don't be afraid to apologize.

31. Develop direct links to customer community (IdeaStorm for Dell), listen for how we can improve.

32. One customer is part of many communities.

33. Teamwork, transparency and frequent consistent communication are key in this new world.

34. No shortcuts are possible. Implementing business change requires much effort across departments. http://www.customerthink.com/article/you_can_learn_dell_hell_dell_did

37. What you expect to see?

39. Statistics 600 millions members world wide 10 millions members in Malaysia Malaysia is the16th larger nation Average age Facebook user is 28.2

40. Strategy LEAD GENERATION Create FanPage Get Attention Generate Interest Building Trust

41. Strategy Conversion LIKE Feeding Info Create Events Generate Conversation

42. Strategy Selling Promotion Engagement BUY Referral

43. active participation genuine use contest sincere positive Integrate with other digital assets Tactics to manage FacebookFanpage create dialog be consistent give good content give something away

44. End Thank you! Topic sharing

45. Google Trends

46. Google Keyword Tool

47. twitter.com

48. twitterfall.com

49. socialmention.com

50. http://universe.daylife.com/

51. http://www.gapminder.org/

52. http://www.wefeelfine.org/