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Leik Hong, Leow 廖翊翃
Leik Hong, Leow 廖翊翃

On July 27, Coach LeikHong shared a new topic during the section of Digital Profit Club - Email Marketing. You can follow Coach LeikHong and the latest development of social media markerting for business Twitter: @leikhong Facebook: www.facebook.com/digitalprofitclub

TecnologiaNegócios
1 de 27
Optimizing Email Marketing For Conversions How to Grow Your Email List, Increase Engagement & Ensure Deliverability
Contents: • How to grow your email list? • How to integrate email into inbound marketing? • 5 Savvy Email Marketing strategies
75.8% of marketers said they were using more email than they were 3 years ago
Grow Your List “Email marketing is only as good as the quality of your recipient list.”
Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
Buying a Third- Party list • you can get alienate recipients • blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
Inbound Marketing • Get Found • Convert • Analyze
Landing Page
Subscription Box
Email & Social Media Integration
Add Social Media Sharing Buttons to your Emails
Quick email marketing facts: 1. Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period. 2. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
“Different types of email formats have different goals & advantages.”
1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content •Regular Writing •Frequency
2 Digest
3 Dedicated Email •Focus •Clear Call to Action •Easy to Build & Measure •Less Consistent •Standard Content
4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
5 Transactional Emails •Triggered by a specific action •Customized Call to Action
http://sourcecode.aweber.com/
STOP!
Question?
Improve Business Profit; without Increase Marketing Budget Thank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my

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Email marketing

  • 1. Optimizing Email Marketing For Conversions How to Grow Your Email List, Increase Engagement & Ensure Deliverability
  • 2. Contents: • How to grow your email list? • How to integrate email into inbound marketing? • 5 Savvy Email Marketing strategies
  • 4. Grow Your List “Email marketing is only as good as the quality of your recipient list.”
  • 5. Email List expires at 25% per year Year 1 Year 2 Year 3 50k 37k 28k
  • 6. Buying a Third- Party list • you can get alienate recipients • blacklisted or marked as SPAM • Bought recipients aren’t as engaged as Opt-In
  • 7. Inbound Marketing • Get Found • Convert • Analyze
  • 10.
  • 11. Email & Social Media Integration
  • 12. Add Social Media Sharing Buttons to your Emails
  • 13.
  • 14. Quick email marketing facts: 1. Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period. 2. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
  • 15.
  • 16. “Different types of email formats have different goals & advantages.”
  • 17. 1 Newsletter •Brand Awareness •Repurpose Content •Diverse Content •Regular Writing •Frequency
  • 18.
  • 19. 2 Digest
  • 20. 3 Dedicated Email •Focus •Clear Call to Action •Easy to Build & Measure •Less Consistent •Standard Content
  • 21. 4 Lead Nurturing •Timely as per schedule •Automated •Targeted •Auto responded
  • 22. 5 Transactional Emails •Triggered by a specific action •Customized Call to Action
  • 24.
  • 25. STOP!
  • 27. Improve Business Profit; without Increase Marketing Budget Thank you… Social Media Coach Leow LeikHong www.facebook.com/leikhong www.facebook.com/digitalprofitclub Email: leowleikhong@businesscoach.com.my